Senior UA Manager

Applied Intuition Inc.; Greater London; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading gaming company in Greater London is seeking an experienced User Acquisition performance marketer to drive user growth for its mobile portfolio. The role involves leveraging Paid Social Channels and optimizing campaigns to maximize returns. Applicants should have experience in media buying for mobile games, strong problem-solving skills, and a desire to engage both strategically and tactically. This is a hybrid position with three days in the office and an inclusive company culture that values diversity.

Benefits

Competitive salary

Annual bonus scheme

Fully paid maternity/adoption leave

Fully paid paternity leave

Pension plan with double matching employer contribution

Private medical and dental insurance

Life insurance

Mental health support programs

Stock purchase plan

Fitness reimbursement plan

Qualifications

• Experience in media buying for mobile games.
• Strong, problem-solving, and critical-thinking skills.
• Outstanding communication and client skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Plan, create and manage new user acquisition and retargeting campaigns.
• Lead optimization efforts to maximize returns and scale products.
• Develop relationships with advertising partners and networks.
• Conduct industry research and present actionable findings.
• Partner with creative teams to conceptualize and test ad creatives.

Skills

Media buying for mobile games

Problem solving

Experience with privacy-safe measurement

Strategic planning

Outstanding communication skills

Project management

Job description

At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years bygamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family.

Position Overview:

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.

We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.

What You'll Do:

• Plan, create and manage new user acquisition, and retargeting campaigns on paid social (Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
• Develop relationships with advertising partners and networks to test new traffic sources
• Conduct industry research and present actionable findings
• Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies
• Partner with creative and design teams to conceptualize and test ad creatives, including videos, playables, and static assets
• Leverage data insights to guide creative direction and identify top-performing concepts

What You Bring:

• Experience in media buying for mobile games
• Strong, problem solving, and critical-thinking skills and experience working in metrics based environment
• Experience in using advanced and privacy-safe mobile measurement approaches
• Experience and a desire to do both strategic planning and day-to-day execution and optimization
• Outstanding communication and client skills, both written and spoken, to work effectively with all stakeholders
• Ability to manage multiple projects simultaneously within tight deadlines

Bonus Points:

• Experience scaling games to top 100 grossing
• Strong background in creative strategy: ideation, testing frameworks, and performance-driven iteration
• Experience working with playables, UGC, and influencer-style creatives
• Background in live-ops UA (events, seasonal campaigns, re-engagement)
• Experience launching and scaling games globally, including Tier-1 and emerging markets
• Experience collaborating closely with product, monetization, and data teams to drive growth
• Strong understanding of LTV modeling, cohort analysis, and ROAS forecasting

What We Offer You:

• Competitive salary and discretionary annual bonus scheme
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.