User Acquisition Manager

Applied Intuition Inc.; Greater London; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading interactive entertainment company in Greater London seeks a User Acquisition Manager to lead user acquisition strategy for mobile games. The ideal candidate will have extensive experience managing ad campaigns and a strong analytical background. Responsibilities include optimizing media buying, working with stakeholders, and driving performance improvements. This role offers a competitive salary, hybrid work options, and additional perks including private medical care and a company bonus scheme.

Benefits

Highly competitive salary

Private medical care

Company bonus scheme

Onsite chef services

Life insurance

Favorable pension scheme

Healthcare cash plan

Qualifications

• Deep understanding of mobile and ad tech from a gaming developer perspective.
• Experience launching new games/apps and maintaining multiple live products.

Responsibilities

• Lead user acquisition strategy and performance-based media buying.
• Coordinate with design team and manage a multimillion-dollar budget.
• Stay ahead of industry best practices and trends.

Skills

Experience managing ad network campaigns

Experience in mobile user acquisition

Expert with Excel functions

Extremely organized

Analytical and metric driven

Tools

SQL

3rd party tools (MMPs)

Job description

London, UK

Overview

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

6 month fixed term contract

Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take-Two Interactive family. We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact.

At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.

What You'll Do

• Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
• Work closely with product teams, senior stakeholders, and network account managers
• Conduct thorough analysis and cooperate with in-house design team on new concepts
• Assist in forecasting and management of a multimillion-dollar budget
• Lead inter-departmental projects to deliver innovative solutions and business performance improvements
• Identify and develop new partner and platform opportunities to drive increased performance over time
• Perform analysis to spot opportunities and trend changes for the UA activities
• Stay ahead of industry best practices and competitor trends
• Represent the studio at international conferences and events

What You Bring

• Experience managing ad network campaigns
• Experience in mobile user acquisition and KPI driven analysis
• Experience launching new games/apps and maintain multiple live products at scale
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
• Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
• Expert with Excel functions (v-lookup and pivot tables)
• Extremely organized and high level of attention to detail
• Analytical and metric driven

Bonus Points

• SQL knowledge
• Mobile gaming and free to play experience

What We Offer You

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
• Life insurance and a favourable pension scheme
• Healthcare cash plan including dental and optical coverage
• Amazing tech to work with and consoles to play and relax with everywhere you look!

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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