User Acquisition (UA) Manager

Applied Intuition Inc.; Greater London; Hybrid; GBP 50,000 - GBP 80,000; Full time

Job summary

A leading gaming studio in London is seeking a User Acquisition Manager to oversee large-scale mobile advertising campaigns. This role includes managing seven-figure monthly budgets, optimizing creatives, and collaborating with product teams. The ideal candidate has a strong background in mobile user acquisition and ad network management. The position offers a hybrid work model, combining 2 days in the London office with remote work flexibility. A highly competitive salary and numerous perks are included.

Benefits

Highly competitive salary

Private medical care

Company bonus scheme

Onsite chef for meals and treats

Life insurance and pension scheme

Healthcare cash plan including dental and optical coverage

Access to the latest tech and consoles

Qualifications

• Experience launching new games/apps and maintaining multiple live products at scale.
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
• Mobile gaming and free-to-play experience is a bonus.

Responsibilities

• Lead user acquisition strategy and performance-based media buying.
• Conduct thorough analysis and cooperate with the design team on concepts.
• Manage budget allocation and optimise campaigns.

Skills

Experience managing ad network campaigns

KPI driven analysis

Mobile user acquisition

Analytical and metric driven

Extremely organized

Tools

Excel (v-lookup and pivot tables)

SQL

Job description

London, UK

Who We Are:

Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take‑Two Interactive family. We do things differently here: we work in small self‑managing teams, giving you an incredible amount of ownership, autonomy, and impact.

At Gram, everyone is expected to have a razor‑sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.

6 month fixed term contract

Position Overview:

As a User Acquisition Manager, you will oversee our large‑scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper‑casual, RPG and sports.

At Gram we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home.

What You'll Do:

• Lead user acquisition strategy and performance‑based media buying on SDK ad networks, social and programmatic platforms
• Work closely with product teams, senior stakeholders, and network account managers
• Conduct thorough analysis and cooperate with in‑house design team on new concepts
• Assist in forecasting and management of a multimillion‑dollar budget
• Lead inter‑departmental projects to deliver innovative solutions and business performance improvements
• Identify and develop new partner and platform opportunities to drive increased performance over time
• Perform analysis to spot opportunities and trend changes for the UA activities
• Stay ahead of industry best practices and competitor trends
• Represent the studio at international conferences and events

What You Bring:

• Experience managing ad network campaigns
• Experience in mobile user acquisition and KPI driven analysis
• Experience launching new games/apps and maintain multiple live products at scale
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
• Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
• Expert with Excel functions (v‑lookup and pivot tables)
• Extremely organized and high level of attention to detail
• Analytical and metric driven

Bonus Points:

• SQL knowledge
• Mobile gaming and free‑to‑play experience

What We Offer You:

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
• Life insurance and a favourable pension scheme
• Healthcare cash plan including dental and optical coverage
• Amazing tech to work with and consoles to play and relax with everywhere you look!

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third‑party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmoment.com, smallgiantgames.com, themavens.com, gram.gs email domain).