In-Store Marketing Manager

Fendi Italia Srl; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A luxury fashion brand is seeking an In-Store Marketing Manager to support the Store Manager in creating a strong local customer network. The role involves developing marketing strategies, monitoring retail performance, and leading clienteling initiatives. Candidates should have at least 7 years of experience in retail, ideally within luxury fashion, along with an MBA or relevant degree. Strong project management and communication skills are essential, alongside a passion for luxury industry trends.

Qualifications

• At least 7 years’ experience in a retail company within an international environment.
• Experience in luxury fashion is a plus.
• Understanding of what drives traffic into a retail environment.
• Ability to review data and develop action plans.
• Goal oriented with high attention to details.

Responsibilities

• Monitor boutique performance for insights to drive growth.
• Manage the budget and targets for retail initiatives.
• Develop clienteling activities in line with company guidelines.
• Lead and monitor marketing activities.
• Build a network of partners to reach targeted results.

Skills

Retail analytics

Interpersonal skills

Project management

Communication skills

Problem-solving

MS Office tools

Business development

Curiosity about luxury fashion

Education

MBA or Degree in luxury program, marketing, or business-related subjects

Tools

CRM tools

BI programs

Job description

Reference

FEND04167

Job title

The In-Store Marketing manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.

The In-Store Marketing manager is responsible for the development and execution of marketing strategies, campaigns within his/her Store.

Job responsibilities

Business and Retail Performance

• Monitor the business at boutique levels to drive key insights to growth the business through ad hoc retail analysis and regular reporting
• Manage the budget and targets for specific retail initiatives
• Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs
• Liaise with Europe Retail Operations team to support the store in meeting deadlines

Clienteling

• Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals
• Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines
• Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion
• Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives
• Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company

You may also be required to carry out any other duties within your capacity, which the Company may reasonably require.

Profile

• At least 7 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus
• MBA or Degree in luxury program, marketing, or business-related subjects
• Understanding of what drives traffic into a retail environment, and of retail analytics.
• Ability to review data, identify opportunities and develop action plans to exploit the opportunities
• Excellent interpersonal and communication skills, proactive attitude
• Strong project management and problem-solving attitude
• Goal orientated, high attention to details and multi-tasking
• Passioned and curious about luxury fashion industry trends
• Excellent usage of MS office tools and BI programs