Commercial Effectiveness Director Europe, Africa, APAC

Brown-Forman Australia Pty. Ltd.; Greater London; On-site; GBP 85,000 - GBP 110,000; Full time

Job summary

A leading premium spirits company is seeking a Commercial Effectiveness Director to enhance the Integrated Business Planning process across Europe, Africa, and APAC. This individual will lead cross-functional teams, ensuring alignment on commercial strategies and driving accountability across the organization. Successful candidates will have over 10 years of experience in the CPG or alcohol beverage industry and a proven record in team leadership and project management. The role offers opportunities for growth in a collaborative work environment.

Benefits

Equitable pay structures

Premium employee experience

Comprehensive benefits package

Qualifications

• 10+ years of experience in the CPG or alcohol beverage industry.
• Experience in commercial and operational roles is essential.
• Ability to lead structured business processes effectively.

Responsibilities

• Lead the Global Integrated Business Planning process.
• Ensure compliance with process standards across teams.
• Integrate IBP with business strategies and processes.

Skills

Leadership

Cross-functional collaboration

Effective communication

Project management

Strategic direction

Job description

Commercial Effectiveness Director - Europe, Africa, APAC

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

The Europe, Africa, Asia Pacific Operating Division represents over $1.6bn in net sales. We seek to continuously improve commercial effectiveness across the business through multifunctional integration, commercial capabilities and the tools and processes that are used to activate our brands across the markets.

The Commercial Effectiveness Director is the business leader for the EAA division tasked with successfully leading and continuously improving the Global Integrated Business Planning process. This person will be fully accountable for the success of the IBP process and will also lead the agenda to enhance commercial effectiveness through developing, implementing and continuously improving a full commercial capability agenda at EAA level.

This role will partner closely with Sales, Supply Chain, Marketing, Global Production, and Finance teams to execute best-in-class Integrated Business Planning processes and deploy the commercial capability agenda.

What You Can Expect

• IBP ownership and continuous improvement of meeting and process standards, documentation, and systems for Integrated Business Planning
• Developing needed capabilities in various teams to ensure cross‑functional collaboration, decision‑making, and shared accountability in all IBP process step meetings and pre‑meetings
• Developing and championing cross‑functional KPIs to build alignment at all levels in the organization
• Ensuring accountability for all team members to agreed process standards regardless of organizational level or role
• Implementing full PMO recommendations on IBP
• Integrating IBP with other processes to contribute to a fully integrated planning process
• Partnering closely with key stakeholders to implement business strategy, consolidate data, and validate KPI alignment through the IBP
• Driving the cycle of IBP activity meetings and inputs/outputs, ensuring functions are prepared and visibility is maintained on sales, demand, distribution, and supply trends to support long‑term growth objectives
• Developing commercial capability curriculum in collaboration with Managing Directors and Commercial Directors for use across all EAA markets
• Ad‑hoc projects related to process and systems infrastructure improvement within EAA

Additional Responsibilities

• Leads with a continuous improvement mindset as the process evolves across the EAA division
• Provides timely internal communication to the EAA Leadership Teams
• Partners with IT to automate reporting, scenario planning and implementation of commercial capability platforms
• Develops key relationships within Supply Chain, Customer Service and Global Production teams
• Provides strategic direction, project leadership and hands‑on tactical support where needed of key commercial initiatives
• Distributor supply chain efficiency & improvements to partner integration
• Finding/sharing solutions on slow moving inventory concern

What You Bring to the Table

Experience: 10+ years of business experience in the CPG or alcohol beverage industry, including some combination of commercial and operational roles.

Successful track record building teams, supporting and guiding individual developmental, and fostering organizational influence.

Ability to set clear milestones and lead projects and structured business processes to positive results.

Demonstrated skills in facilitating cross‑functional meetings involving senior executives.

Effective communication at all levels of the organization and ability to drive accountability in a culturally appropriate manner.

Who We Are

We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.