Regional Sales Manager

Brown-Forman Australia Pty. Ltd.; Greater London; On-site; GBP 70,000 - GBP 90,000; Full time

Job summary

A leading spirits company in Greater London is seeking a high-profile leader to manage its Prestige channel. The successful candidate will develop sales strategies, manage a team, and drive performance in both the on-trade and retail sectors. Key qualifications include strong knowledge of the Prestige environment, excellent leadership skills, and a proven track record in sales and customer negotiations. This role offers competitive rewards along with opportunities for personal and professional growth.

Benefits

Holiday bonus

Incentives

Customized learning programs

Qualifications

• Proven track record within the Prestige environment.
• Experience in customer negotiations at a Prestige level.
• Ability to build strong relationships at all levels.

Responsibilities

• Shape and implement the Prestige Channel Strategy.
• Manage pricing, brand education, visibility, and promotional activities.
• Lead and inspire account managers to achieve KPIs.

Skills

Strong knowledge of the Prestige channel

Excellent leadership skills

Strong business acumen

Superior communication skills

Experience in people management

Job description

Overview

We believe great people build great brands. Brown-Forman offers opportunities to grow both personally and professionally, solve problems, seize opportunities, and generate bold ideas in a collaborative environment where teamwork matters and you are encouraged to bring your best self to work.

Total Rewards

We recognize bold ideas, ethical decisions, and winning results that contribute to the company’s short- and long-term success. Recognition includes base salary, holiday bonus, and incentives. We create an environment that prioritizes continuous learning, with customized, award-winning programs available for every step of your career journey.

Role Context

Reporting to the London & Prestige Business Unit Controller, this is a high-profile leadership position within Brown-Forman UK. You will showcase our brands across the Prestige On-Trade and Prestige Retail sectors, develop trusted partnerships across the organization, and craft and execute bespoke sales and activation plans with influential on-trade venues and retailers. You will lead a team of five direct reports, accountable for delivering all Brown-Forman portfolio KPIs within the channel (distribution, volume, pricing, brand education, visibility, and promotions). A proven track record within the Prestige environment and the ability to drive a super-premium portfolio are essential.

What You Can Expect

Shape and implement the Prestige Channel Strategy to achieve key performance indicators. Set sales and distribution targets for Prestige On-Trade and Prestige Retail account managers. Manage pricing, brand education, visibility, and promotional activities. Analyze performance and evaluate the impact of sales, distribution, and promotions. Build and maintain key relationships through significant in-trade customer engagement. Drive business development by pursuing growth opportunities within the channel. Foster internal partnerships across Brown-Forman. Cultivate team development, nurturing a high-performing team focused on Prestige excellence. Lead and inspire account managers, empowering and guiding direct reports.

What You Bring to the Table

Strong knowledge of the Prestige channel

Established network within the Prestige and Wholesale channels

Experience in people management

Significant, progressive Sales experience covering a range of on-trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners

Depth of experience in customer negotiations at a Prestige level, and a sound knowledge of super premium brands

Strong Business Acumen, P&L experience

Excellent leadership skills and demonstrated people management experience

What Makes You Unique

Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually

Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines

Strong business acumen, judgment, and strategic capabilities

Superior communication skills (listening, presentations, written)

Ability to build strong relationships at all levels with strong stakeholder awareness

Who We Are

We believe great people build great brands. Brown-Forman offers an environment where you will grow both personally and professionally, with opportunities to solve problems, seize opportunities, and generate bold ideas through teamwork and collaboration.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.