Content Lead

AIRMILES Travel Promotions, Ltd.; Crawley; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global travel company is seeking a Content Lead to define and execute a comprehensive content strategy. This role involves overseeing content creation and management while ensuring alignment with brand and customer needs. The ideal candidate will have experience in content leadership, strong copywriting skills, and a proven track record in digital storytelling. You'll thrive in a hybrid work environment, leading a team that values collaboration and innovation in the evolving travel industry.

Benefits

26 days holiday rising to 30

Unlimited standby fares

Flexible working hours

Annual bonus

Private medical & dental

Cycle to Work scheme

Wellbeing programmes

Qualifications

• Experience in leading content teams in a digital, e-commerce, or travel environment.
• Strong expertise in content strategy and digital storytelling.
• Excellent communication skills and ability to influence cross-functional teams.

Responsibilities

• Develop and lead the end-to-end content strategy for digital touchpoints.
• Oversee content creation, management, and optimization.
• Establish and maintain content standards and guidelines.

Skills

Content strategy

Copywriting

Digital storytelling

Stakeholder management

Team leadership

Tools

CMS platforms

Job description

Overview

✈️ British Airways Holidays

Come and be part of our next adventure

📍 Hybrid – Crawley (2 days per week)

At British Airways Holidays, we don’t just sell holidays — we create memories. From handpicked hotels to curated car hire and unforgettable experiences, we help customers make the most of their time away. And it all starts with our people.

This is your chance to be part of it.

🌍 A Little About Us

We’re a thriving business, passionate about travel and part of IAG Loyalty, the people behind the global loyalty currency, Avios. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world’s most rewarding experiences for our customers through holidays, loyalty programmes and new products.

💻 About the role

Content will be a critical enabler of our planned growth plans. The Content Lead will define and execute on an ambitious content strategy, with the goal to position our business as a market-leading travel selling platform.

What You’ll Be Doing

• Develop and lead the end‑to‑end content strategy, ensuring alignment with brand, customer needs, and commercial priorities across all digital touchpoints.
• Oversee content creation, management, and optimisation, including copywriting, imagery, metadata, and structured content within our CMS and supporting tools.
• Establish and maintain content standards, including tone of voice, editorial guidelines, accessibility requirements, and quality assurance processes.
• Lead and mentor the content team, spanning content managers, copywriters, imagery specialists, and content operations, fostering a culture of excellence and continuous improvement.
• Partner with Product, UX/UI, and Engineering to ensure content is integrated seamlessly into journeys, supports user needs, and is delivered efficiently through scalable systems and workflows.
• Drive operational efficiency, improving content workflows, governance, tooling, and processes to support timely, accurate, and high‑quality content delivery.

What You’ll Bring

• Experience leading content teams in a digital, e‑commerce, or travel environment, with responsibility for both creative and operational content functions.
• Strong expertise in content strategy, copywriting, and digital storytelling, with a portfolio demonstrating impact on customer experience and commercial outcomes.
• Deep understanding of CMS platforms, structured content, and content operations, including workflows, governance, and tooling.
• Excellent communication and stakeholder management skills, with the ability to influence cross‑functional teams and advocate for content as a strategic asset.
• Experience managing imagery and rich media, including curation, rights management, and optimisation for digital channels.
• An innovative mindset, with an ambition to have a transformational impact.

Why You’ll Love It

• 🛠️ You’re excited to build from the ground up — You’ll shape new products, processes and ways of working from scratch — all within a household recognised brand reinventing itself for the future.
• 🤝 You thrive in small, high performing teams — Join a team that genuinely supports each other’s success, where collaboration is real and everyone’s contribution matters.
• ⚡ You love fast pace and continuous learning — We value progress over perfection. If you enjoy seeing ideas turn into action quickly, you’ll feel right at home.
• 🎯 You love taking ownership end to end — This is a true builder’s role. From ideation to delivery and review, you’ll own your space — and see the impact of your work.

What We Can Offer You

Our office is in central Crawley with hybrid working (UK only). Most colleagues work onsite twice a week, with flexibility depending on meetings and collaboration needs. We typically support new colleagues with more frequent office time for the first few weeks.

Why You’ll Love It Here

• 26 days holiday (rising to 30 with service) + bank holidays — option to buy/sell 5
• Unlimited standby & premium standby fares for you and your nominees from day one
• Holiday & flight discounts for you, friends & family from day one
• Flexible working hours
• Annual bonus
• Pension (6% employer / 3% employee)
• Private medical & dental with BUPA
• Enhanced Primary & CoParent Leave
• Work up to 20 days per year in Europe
• Cycle to Work scheme
• Electric/ULEV car scheme
• Ability to purchase Avios through salary at a discounted rate
• Wellbeing and recognition programmes

What Makes Us Special

You do. Our people bring the energy, warmth and ideas that make British Airways Holidays extraordinary. As we grow, you’ll have real opportunities to grow too — developing your skills and advancing your career.

Join a team that’s passionate about travel, serious about quality, and full of people who love what they do.

Diversity, Equality & Inclusion

We’re committed to creating a workplace where everyone feels valued, respected and able to thrive — professionally and personally. We aim to be:

• Inclusive – everyone feels they belong
• Equitable & fair – recognising and supporting individual needs
• Diverse – representing the communities we serve

📌 Please note: We may close this vacancy early if we receive a high volume of applications or if business priorities change.

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, "to create the world's most rewarding experiences," applies not only to our customers but for our colleagues too. It\'s about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.