Business Development Director Qualitative

Kantar Australia; Greater London; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A prominent market research firm is seeking a Business Development Director to drive growth in their Qualitative Research Practice in the UK. The successful candidate will be responsible for winning new clients, expanding the existing client base, and converting new revenue opportunities. Strong consultative selling, strategic thinking, and excellent communication skills are essential. This role demands a highly collaborative and organized individual who is passionate about leveraging Qualitative insights to support client decision-making.

Qualifications

• Experience selling Qualitative insight solutions.
• Track record of winning clients and growing revenue.
• Strong storytelling skills for proposals and pitches.

Responsibilities

• Accelerate growth for the Qualitative Research Practice.
• Proactively hunt and convert new revenue.
• Manage complex multi-stakeholder sales cycles.

Skills

Consultative selling

Communication skills

Strategic thinking

Collaboration

Job description

We’re looking for a **Business Development Director** to accelerate growth for our **Qualitative Research** Practice in the UK. This role combines winning new logos, unlocking cross‑sell opportunities within Kantar’s impressive and diverse existing client base, and proactively hunting and converting new revenue that demonstrates the strength of our Qualitative solutions.* Experience selling Qualitative insight solutions (e.g. ethnography, IDIs, focus groups, online communities, co‑creation, cultural insight, Qualitative AI solutions).* Demonstrable track record: + Winning new clients and new logos + Growing revenue through cross‑sell and expansion + Managing complex, multi‑stakeholder sales cycles* Strategic commercial thinker. Proactive, structured and comfortable driving conversations that lead to revenue.* Strong consultative selling skills, able to diagnose client needs, frame problems and shape solutions that clearly demonstrate value and impact.* Excellent communication and storytelling skills, both written (for example for proposals) and verbal (client meetings, pitches, events).* Highly collaborative, able to work effectively with Practice Leads, Client Leaders and delivery teams.* Organised, disciplined and target‑focused, with strong CRM discipline and comfort working to revenue, pipeline, meetings and activity goals.* Curious and passionate about how Qualitative insight helps clients understand people and make better decisions.