Business Development Director Qualitative

TNS, a Kantar Group; Greater London; On-site; GBP 125,000 - GBP 150,000; Full time

Job summary

A leading market research firm in the UK seeks a Business Development Director to drive growth for its Qualitative Research Practice. The ideal candidate will have experience in selling Qualitative insight solutions, a proven track record in winning new clients, and strong consultative selling skills. This role requires excellent communication and collaboration abilities, a strategic mindset, and a passion for using qualitative insights to help clients understand their customers and make informed decisions.

Qualifications

• Demonstrated track record of winning new clients and logos.
• Experience in managing complex sales cycles.
• Strong storytelling skills for proposals and client interactions.

Responsibilities

• Accelerate growth for Qualitative Research Practice.
• Unlock cross–sell opportunities within existing client base.
• Proactively convert new revenue demonstrating Qualitative solutions.

Skills

Selling Qualitative insight solutions

Consultative selling skills

Excellent communication

Strategic commercial thinking

Collaboration

Job description

We’re looking for a **Business Development Director** to accelerate growth for our **Qualitative Research** Practice in the UK. This role combines winning new logos, unlocking cross‑sell opportunities within Kantar’s impressive and diverse existing client base, and proactively hunting and converting new revenue that demonstrates the strength of our Qualitative solutions.* Experience selling Qualitative insight solutions (e.g. ethnography, IDIs, focus groups, online communities, co‑creation, cultural insight, Qualitative AI solutions).* Demonstrable track record: + Winning new clients and new logos + Growing revenue through cross‑sell and expansion + Managing complex, multi‑stakeholder sales cycles* Strategic commercial thinker. Proactive, structured and comfortable driving conversations that lead to revenue.* Strong consultative selling skills, able to diagnose client needs, frame problems and shape solutions that clearly demonstrate value and impact.* Excellent communication and storytelling skills, both written (for example for proposals) and verbal (client meetings, pitches, events).* Highly collaborative, able to work effectively with Practice Leads, Client Leaders and delivery teams.* Organised, disciplined and target‑focused, with strong CRM discipline and comfort working to revenue, pipeline, meetings and activity goals.* Curious and passionate about how Qualitative insight helps clients understand people and make better decisions.