Marketing Manager

Bidfood Care Home Magazine; Slough; On-site; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading food service provider in the UK is looking for a Customer Marketing Manager to develop marketing strategies focused on universities and healthcare. Ideal candidates will have at least 2 years of marketing experience, particularly in the food sector, and a relevant degree. The role requires strong skills in marketing planning, relationship building, and digital marketing. The company offers competitive benefits including holidays, pension contributions, and health plans.

Benefits

25 days holiday plus bank holidays

Pension with contribution match

Life cover

Health plan

High street discounts

Qualifications

• Minimum of 2 years marketing experience, ideally in food and drink.
• Ability to create compelling content for marketing campaigns.
• Strong commercial thinking and return on investment.

Responsibilities

• Develop and implement sector-focused marketing strategies.
• Collaborate with sales and marketing teams to drive customer engagement.
• Utilize research and insights to inform marketing decisions.

Skills

Marketing planning

Copywriting

Digital marketing

Relationship building

Education

Relevant marketing degree

Job description

About the role

Are you a creative and commercial marketer that’s passionate about turning insights into action for customers and building customer relationships?

The Customer and Sector Marketing team are responsible for developing sector and customer marketing strategies that reflect the latest consumer/market trends and support our customers to grow.

This Customer Marketing Manager role is responsible for the development of sector focussed marketing strategies to support our ambitious business growth targets and to help us win, grow and retain business specifically in Universities and Healthcare. You’ll need experience of developing integrated marketing plans through the marketing mix and a passion for embracing new techniques that help our customers to thrive.

As the voice of the customer, you will be responsible for communicating throughout our business to ensure customers’ needs are placed first. This role gives you direct access to operators across and requires that you work with them face to face to understand their challenges and support their growth plans. Therefore, you will need to be an effective relationship builder, confident presenter and skilled at understanding our customers’ requirements.

This role will require you to work closely with our sales team, seeking insights and agreeing areas of focus, clearly communicating and implementing marketing plans that help them to confidently engage and inspire customers.

The role will require you to liaise closely with the sales team, all Marketing teams, category teams and the food development team. In the role you’re expected to use research and insight to drive your decisions, whilst tapping into your creative flair and communication skills to activate campaigns that hit the needs of your customers.

What do you need to be successful at Bidfood?

Have you got experience of developing robust and innovative marketing plans that deliver results? Can you demonstrate solid commercial thinking and return on investment for your plans? Do you have experience of translating insight and research into customer activation? Then this could be the role for you.

Marketing planning, copywriting and creating digital plans are key elements of this role, and the ability to create compelling and concise content to ensure our message is understood and acted upon is a must. Knowledge of digital marketing is essential, as is being effective at briefing and managing in house creative/artwork and external agencies. Some event management experience is also desired.

We work in a deadline driven environment, so you’ll need to have strong marketing and commercial skills along with a great eye for detail. We have to juggle a number of projects at any one time so you will need the ability to multi task and to be flexible in your approach, along with the confidence to do things differently to fit in with changing market dynamics and customer needs.

We are looking for someone who has a relevant marketing degree or a minimum of 2 years’ marketing experience, ideally in the food and drink industry.

Finally, we pride ourselves on our foodie culture, so you’ll need to have a keen interest in food!

About us

Our journey began back in 1929. Since then, we’ve continued to build a strong and resilient business with a great future. It's why we believe we’re the best foodservice provider in the country.

A journey that gives back

We want your career with us to be as rewarding as possible. So, you’ll get lots in return for your hard work. That includes benefits that can support your wellbeing and financial security, and give you peace of mind.

The essentials

• 25 days holiday (plus bank holidays) as a minimum and the opportunity to buy more
• A pension - contribute 4% and we’ll match you (after year 1, we’ll match your contributions up to 6%).
• Life cover that you can increase.
• Access to confidential support and counselling, when you need it.
• A health plan that gives you money back on everyday medical costs for all the family, as well as access to a digital GP.

The extras

• Exclusive range of high street discounts including cinema, tech, travel, fashion, food and drink.
• Get paid as you earn - access to up to 20% of your pay before payday.
• Opportunity to buy dental cover and critical illness cover.

We want everyone to join our journey

We’re on a journey towards creating the best possible workplace. We’ve got some way to go, but we’re building a diverse and caring workforce. One that’s filled with forward-thinking people who each bring unique talents and skills. So whatever your life experience, we want you to join us - and you really can come as you are!