Regional Account Executive

PepsiCo Deutschland GmbH; Reading; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading beverage company in the UK is seeking a skilled account manager to oversee a portfolio of Foodservice/Wholesale accounts. You will be responsible for driving growth and development through strategic initiatives while collaborating with various teams. Ideal candidates will possess a strong background in wholesale management, excellent analytical skills, and the ability to build lasting relationships. This role offers the opportunity to work in a fast-paced environment and make a meaningful impact on the company's growth.

Benefits

Company car

Travel opportunities

Qualifications

• Demonstrate previous wholesale account management.
• Ability to build relationships for collaborative business.
• Well-developed analytical skills, combined with strong IT skills.

Responsibilities

• Manage a portfolio of Foodservice accounts in a competitive marketplace.
• Build relationships to ensure world-class customer engagement.
• Collaborate with finance to create commercial proposals.

Skills

Wholesales account management

Commercial awareness

Strong drive for results

Influencing and negotiation

Analytical skills

Tools

Excel

PowerPoint

Job description

Overview

Join the world of PepsiCo Impulse sales, where you will work hand in hand with your customers to grow their business and make a real impact. Your innovation, problem solving and entrepreneurial spirit will be utilised to the fullest; in this fast paced and ever-changing environment, we can go from idea to implementation in a matter of days.

You will be inspired by the drive of your leaders and feel a true sense of connection and comradery with your colleagues, who are proud to work in Impulse; “I’m proud of just how agile and resilient we are as a team. These last few months have really reflected our ability to be malleable, and we’ve used our wide breadth of customer base to our advantage” AFH team member. “…the diversity in customers, especially in AFH; QSR, Licensed, Catering, Travel, Hotels, Education, Hospitals, Wholesalers (RTM), the list is endless!” AFH New Business NAM

Position Summary:
Reports to: Foodservice Customer Business Manager
Main accountability: Manage a portfolio of Independent Foodservice / Wholesale accounts in an extremely competitive marketplace while also working with the Customer Business Manager to support on Buying Group Foodservice Accounts. Accountable for the overall growth and development of these accounts through an entrepreneurial forward-thinking approach which drives share, revenue and profit across Pepsico brands. Full autonomy in working and supporting the day to business of these accounts utilising numerous sales and share reports to highlight our strengths and development areas within your territory as well as having a key understanding of our competitors and what they are doing in this highly challenging channel.

Out-based: Region Four – South – Ideally based SW/Bristol Area

Percent Travel: 75%

Company car to be received.

Responsibilities

• Support delivery of Snacks & Nutrition AOP across Foodservice channel (measured by NR, NR/KG, MC & Share)
• Execute sub channel “customer value offers” (CVO) with your accounts, sales executive and tele-sales teams.
• Deliver sustainable growth across all business units in the RTM channel through the executions of key National and locally agreed promotional plans.
• Execute the RTM strategy, working across a diverse customer base with the aim of growing our core business and expanding our brand footprint

Role Specific:

• Day to day account responsibility for Region Four - South Foodservice territory including but not limited to implementation of JBPs, delivering CPIs and landing key growth initiatives with the objective of delivering market share growth.
• Be responsible for building key working relationships which ensure we strive to being a true world class customer engagement route to market partner.
• Work alongside New Business team to identify new business leads which deliver incremental opportunity across the PepsiCo brand portfolio.
• Work with the rest of the Foodservice and wider RTM team to co-create best practice and contributing towards the design of the sub-channel strategies and playbooks
• Collaborate with finance to build commercial proposals which deliver profitable NRR to our business.
• Implement & Execute Pepsico Brand campaigns through account media plans including Brochure & Digital activation
• Feed into and own your components of the RTM scorecard, own tracking and course correction with customers and depots as required
• Set up, attend and support Trade shows and customer Rara days across the RTM channel.
• Manage and develop cross-functional relationships both internally and externally (Shopper Marketing, Customer Insights, Supply, Marketing, Customer Profitability, Finance & Credit Control, Marketing, Field Teams) to devise, improve and implement a sales plan to improve PUK & external customer joint businesses.

Qualifications

• Demonstrate previous wholesale account management
• Demonstrate success in a commercially challenging role.
• Ability to build internal & external relationships to deliver a collaborate business.
• Commercial awareness - be comfortable understanding and building plans around a PUK & Customer P&L.
• Strategic thinking.
• Strong drive for results with a desire to succeed in an entrepreneurial culture.
• Influencing and negotiation skills: ability to drive agenda within both customer, end users and PepsiCo environment.
• Autonomous leadership of customer management & engagement.
• Well-developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint.
• Experienced and proven organisation and prioritisation skills

Effectively deal with:

• Challenging environment
• Internal & external pressure
• Complex internal agenda
• Ambiguity
• Challenging account contacts