Consumer Insights Manager, Old El Paso

General Mills; Uxbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading food company based in Uxbridge is seeking a Consumer Insights Manager. You will leverage insights to drive brand growth and innovation for the Old El Paso brand. The ideal candidate should have 5–6 years of experience in consumer insights within FMCG, strong analytical skills, and the ability to influence cross-functional teams. Enjoy a dynamic work environment with a hybrid policy and a variety of employee wellbeing benefits.

Benefits

Hybrid work policy

Bonus scheme

Health & Dental Insurances

Enhanced pension contributions

Volunteering leave

Qualifications

• 5–6 years of experience in consumer insights, preferably in FMCG.
• Strong understanding of research tools and methodologies.
• Ability to translate data into actionable insights.

Responsibilities

• Deliver actionable insights for brand and product development.
• Identify growth opportunities through consumer cooking and meal trends.
• Collaborate to elevate brand experiences in communication development.
• Champion agile methodologies for faster decision-making.

Skills

Consumer Insights experience

Agile methodologies

Data analysis

Collaboration

Tools

Nielsen

Consumer panels

Brand tracking

Primary research

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the Role

Join us at General Mills and help shape the future of one of the world’s most loved and vibrant brands: Old El Paso. As a Consumer Insights Manager, you’ll play a pivotal role in unlocking what consumers think, feel, and crave — transforming those insights into ideas that fuel brand growth, innovation, and category expansion.

This is your opportunity to work at the heart of our Brand Development Team (BDT), partnering closely with Marketers, Brand Leaders, Product Developers, and market teams around the world. You’ll help simplify complex information, elevate understanding, and give the business the confidence to make bold, insight-led decisions.

What your role is

In this role, you’ll support the full spectrum of consumer insight needs across the Old El Paso portfolio. Your work will focus on four key areas:

• Insight Generation for Brand & Product Development You’ll deliver rich, actionable insights that shape the Old El Paso brand and its innovation pipeline. From brand-building to innovation strategies, you’ll partner with the BDT and analytics teams to integrate market data, primary research, and consumer learning — helping us deeply understand how our brand performs and where it can grow. You’ll lead and execute insight projects that fuel demand-driven strategies and ensure learnings translate into brilliant execution.
• Identifying Growth Opportunities Using our demand spaces framework, you’ll explore how consumers cook, eat, and create meal experiences — identifying unmet needs and trends that will define the future of the Mexican category. Your work will help the team spot what’s next and build a pipeline that delights consumers around the world.
• Elevating Brand Experience You’ll collaborate with our Brand Experience teams to bring consumer understanding into communication development — ensuring our storytelling, campaigns, and global brand experiences resonate deeply and land meaningfully across markets.
• Applying Insight Methodologies & Tools You’ll champion agile learning tools and methodologies to help teams make faster, clearer decisions.

What you bring to the team

You have 5–6 years of Consumer Insights experience, ideally in FMCG, with a strong understanding of the research tools and methodologies that shape powerful brands and breakthrough innovation. You know how to turn data into sharp, inspiring insights that drive action.

Comfortable navigating everything from Nielsen and consumer panels to brand tracking and primary research, you’re quick to spot the “so what” and translate it into clear direction for the business.

You thrive in fast-moving, collaborative environments, bringing curiosity, agility, and an instinct for pragmatic problem-solving. Confident and concise in how you communicate, you’re at ease presenting insights to cross-functional teams and influencing decisions.

Above all, you’re a self-starter with a passion for understanding consumers — someone who can work independently, think boldly, and elevate insight into impact.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work