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Purpose of the role: As the Digital Marketing and Communications Officer, you will play a key role in helping to deliver Sheffield Hospitals Charity’s marketing and communications strategy. You will achieve this by maximising our digital channels to increase awareness, engagement, and support. Supporting all appeals and campaigns, you will identify opportunities to raise the charity’s profile, reach relevant audiences, generate supporter engagement, and deliver maximum impact. You will manage and optimise our website, ensuring an excellent user experience to drive traffic and conversion with strong use of SEO techniques. You will also focus on maximising our social media effectiveness across platforms (Facebook, X, Instagram, LinkedIn) to reach relevant audiences and deliver maximum impact. You will also advise on use of alternative digital channels where we can effectively communicate our message.

By working closely with the marketing and communications team you will help create engaging content, analyse data, and optimise marketing activities to achieve measurable results across a range of platforms.

Digital Strategy and Content Management

• Working with the Marketing and Communications Manager to develop, maintain, and refine the charity’s digital communications strategy
• Setting and tracking measurable KPIs to monitor, evaluate and analyse performance with the aim of increasing digital engagement and reach
• Monitoring and evaluating the impact of communications activities, identifying successes, lessons learned, and opportunities for improvement
• Developing communications plans for the charity as a whole and specific campaigns
• Keeping abreast of emerging digital channels, tools and trends and responding creatively.
• Planning, filming, editing, and publishing short and long‑form videos including case studies, interviews and events
• Creating and developing user generated content through storytelling, supporter case studies, video diaries, creating cheerleaders amongst NHS staff, volunteers, and supporters

Social Media Management

• Fully owning our social media channels, ensuring consistent tone of voice and positive public perception
• Developing and maintaining a content calendar for the charity’s social media accounts.
• Planning and developing platform specific social media content
• Placing and managing paid social media campaigns demonstrating ROI
• Social media moderation and consistent audience engagement
• Identifying and defining target audiences with messaging to suit
• Creating engaging, visually compelling, and timely social media content that aligns with the charity’s objectives
• Keeping us relevant and front of mind
• Monitoring social media engagement and using analytics to inform decision‑making
• Developing and managing digital influencers to support the work of the charity

• Creating and maintaining website content ensuring copy is relevant, engaging, impactful and up to date
• Ensuring all content is accurate, well‑formatted, proofread, and on‑brand
• Contributing to the continued development of the website according to best practice, user experience, SEO and accessibility. Working with external agencies where appropriate
• Maintaining and updating the charity’s website, microsites, and online presence
• Monitoring and analysing website impact to produce reports and recommendations
• Understanding of SEO techniques, user experience, testing and conversion optimisation

• Producing monthly supporter communications, ensuring content is audience appropriate and emails are well designed using Mailchimp
• Segmenting audiences to create useful and impactful email communications
• Monitoring and evaluating the effectiveness of our email communications

Additional Responsibilities

• Managing stakeholder relationships internally and externally to support campaign and event planning
• Using own initiative to plan, prioritise and deliver against multi‑team objectives
• Working with graphic design tools (e.g., Canva, Adobe Creative Suite) to support on internal design work for digital and print channels
• Supporting out of hours events and monitoring our social media channels

Please refer to the detailed job pack on our website for more detailed information

Location: Sheffield

Type of Contract: Full Time

Hours: 37.5

• 25 days annual leave (plus Bank Holidays)
• 3 days additional leave covering office closure over the Christmas period
• 6% pension contribution
• Westfield Health Cover
• NHS Blue Light Discount Card
• Death in service cover
• Excellent training and development opportunities
• Open plan offices at Leah’s Yard in the Heart of the City

Closing Date: 21-01-2026

How to Apply: Please send a CV and covering letter describing how you meet the job description and person specification to hrshc@shct.nhs.uk. Please keep your CV and cover letter to no more than two pages each.