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Senior Performance eCommerce Ad Creative Strategist
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Senior Performance eCommerce Ad Creative Strategist
Job summary
A dynamic growth marketing agency is seeking a Senior Performance eCommerce Ad Creative Strategist to spearhead the creation of impactful video ads. This full-time role, ideal for someone with a strong background in direct response marketing, involves crafting compelling scripts, managing creative workflows, and leveraging insights to optimize ad performance for client growth. With a focus on collaboration and innovation, this remote position offers flexibility while driving significant results in the eCommerce space.
Benefits
Qualifications
- Proven experience in successful direct response campaigns.
- Strong skills in scriptwriting for high-converting video ads.
- Experience in analyzing ad performance metrics.
Responsibilities
- Lead the production of direct-response video ads.
- Collaborate with creators and source new talent.
- Analyze performance data and develop iterations.
Skills
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Senior Performance Ad Creative Strategist – Direct Response Ads
Who We Are
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Role Overview
We’re looking for a Ecommerce Ads Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.
Key Responsibilities
- Write High-Converting Video Scripts Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs
- Create Briefs for Creators & Designers Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals
- Source, Negotiate & Collaborate with UGC Creators Find new talent, handle onboarding and communication, and ensure timely content delivery
- Storyboard and Conceptualize Creatives Translate ideas into visual flows and collaborate with editors to bring concepts to life
- Analyze Performance & Develop Iterations Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations
- Pitch New Creative Ideas Weekly Lead ideation for fresh hooks, formats, and ad angles to test regularly
- Implement Creative Systems & Use AI Tools Streamline workflows, boost productivity with AI, and scale creative output efficiently
- Collaborate Across Teams Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals
- You’ve crushed direct response campaigns and have a portfolio to prove it
- Scriptwriting is your jam—you know how to marry persuasion with personality
- Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently
- You’ve managed video workflows, storyboards, and freelancer rosters
- Bonus: You’ve tinkered with AI tools to speed up your creative spark
- Familiarity with AI tools for copy, content, or video enhancement
- Experience briefing and managing freelancers or creators
- Understanding of current ad trends in UGC, paid social, and performance creatives
- 100% remote freedom
- A $80,000+ Salary
- Creative playground—test wild ideas without red tape
- Fast-paced team obsessed with growth
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- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesInternet Publishing
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