Voice of Customer Strategist - Senior B2B Marketing Lead

GFL Environmental Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading environmental services company is seeking a Senior Strategist based in London. The role focuses on developing B2B marketing strategies and involves conducting qualitative and quantitative research to refine customer messaging. Ideal candidates will have over five years of experience in B2B marketing, particularly in complex tech organizations. The position offers a hybrid working model, with potential travel within Europe required.

Qualifications

• Minimum 5+ years of experience in B2B marketing.
• Experience in B2B marketing strategy for large tech organizations.
• Strong research skills, both qualitative and quantitative.

Responsibilities

• Lead strategic content scoping for B2B campaigns.
• Conduct quantitative and qualitative research.
• Consult on addressing gaps in the customer journey.

Skills

B2B marketing

Qualitative and quantitative research

Technical product discussion

Content strategy

Audience research

Education

5+ years in B2B marketing

Tools

Excel

PowerPoint

Job description

A leading environmental services company is seeking a Senior Strategist based in London. The role focuses on developing B2B marketing strategies and involves conducting qualitative and quantitative research to refine customer messaging. Ideal candidates will have over five years of experience in B2B marketing, particularly in complex tech organizations. The position offers a hybrid working model, with potential travel within Europe required.