Senior Marketing Specialist

Scale Up Outsourcing Ltd.; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic digital marketing firm in the United Kingdom is looking for a Senior Digital Marketing Specialist to lead their growth marketing strategy. The qualified candidate will have over 5 years of experience in the digital marketing field, with a strong focus on SEO and PPC strategies. This role involves managing a talented marketing team to drive lead generation and business growth, offering opportunities for professional development in a collaborative environment.

Benefits

Professional development opportunities

Qualifications

• 5+ years in digital marketing, ideally in an agency or B2B Telecom/VoIP/IT environment.
• Strong expertise in SEO, PPC, and lead generation strategies.
• Proven experience managing paid and organic acquisition campaigns with measurable results.

Responsibilities

• Plan and execute SEO and PPC campaigns to achieve lead generation goals.
• Optimise website performance and improve site visibility.
• Conduct keyword research and backlink building to enhance rankings.

Skills

Digital marketing

SEO

PPC

Lead generation

Google Analytics

Project management

Communication

Analytical skills

Tools

Google Analytics

SEMrush

MOZ

Ahrefs

Job description

Overview

We’re seeking an experienced Senior Digital Marketing Specialist to lead and execute our growth marketing strategy. You’ll collaborate with a skilled Digital Marketing Team—including SEO specialists, content writers, designers, and a Digital Marketing Manager—to drive measurable lead generation through SEO and paid media.

Key Responsibilities

• Plan and execute SEO and PPC campaigns (Google & LinkedIn) to achieve lead generation and acquisition goals.
• Optimise website performance, fix technical SEO issues, and improve site speed, structure, and visibility.
• Conduct keyword research, backlink building, and CRO to enhance rankings and conversions.
• Create, manage, and optimise paid advertising campaigns to maximise ROI and maintain strong ROAS.
• Oversee advertising budgets and analyse performance metrics for continuous improvement.
• Generate regular performance reports for SEO and PPC campaigns.
• Stay up to date with the latest trends, algorithms, and best practices in SEO, SEM, and digital growth.
• Manage, coach, and develop a small team to meet departmental goals.
• Ensure compliance with intellectual property, cybersecurity, and brand standards.

Requirements

• 5+ years in digital marketing, ideally in an agency or B2B Telecom/VoIP/IT environment.
• Strong expertise in SEO, PPC, and lead generation strategies.
• Proficient in Google Analytics, Search Console, SEMrush, MOZ, Ahrefs, and Lead Tracking Tools.
• Proven experience managing paid and organic acquisition campaigns with measurable results.
• Excellent communication, project management, and analytical skills.
• Experience mentoring or managing a team.
• Knowledge of UX, CRO, and website project launches is a plus.

You’ll Succeed If You

• Are a strategic thinker who thrives in a fast-paced, data-driven environment.
• Can balance creativity with analytical precision.
• Are motivated to grow, lead, and continuously optimise digital performance.

Why Join Us

This is a great opportunity to shape the digital strategy of a forward-thinking company. You’ll work with a talented marketing team, enjoy professional development opportunities, and play a key role in driving measurable business growth.

If you’re a results-driven marketer passionate about SEO, PPC, and team leadership — we’d love to hear from you.

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