Senior CRM Executive

AnaVation LLC; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative electric vehicle company in Greater London is seeking a Senior CRM Executive to enhance customer engagement through impactful campaigns. In this role, you will manage the CRM content calendar, deploy automated communications, and analyze performance metrics. The ideal candidate will have hands-on experience with marketing automation tools, excellent communication skills, and a proactive mindset. Join us to drive sustainable change and redefine the customer experience in the electric vehicle market.

Benefits

Flexible salary negotiation

Supportive and inclusive work culture

Dog-friendly office

Qualifications

• Proven experience with marketing automation tools.
• Knowledge of GDPR best practices.
• Ability to write and edit compelling content.

Responsibilities

• Own the CRM content calendar, shaping weekly messaging.
• Create and deploy email campaigns and journeys.
• Coordinate timelines and workflows across departments.
• Report on KPIs like opens, clicks, and conversions.
• Conduct post-campaign analysis for optimization.

Skills

Hands-on experience with marketing automation platforms

Strong database management and segmentation

Excellent communication skills

Data-driven approach

Proactive, self-starting mindset

Adaptability in a fast pace environment

Tools

HubSpot

Ortto

Job description

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We’re looking for a sharp, data-driven Senior CRM Executive to supercharge our customer communications. You’ll take the lead on building high-impact campaigns, optimising automated journeys, and driving meaningful engagement from prospective drivers. From crafting campaigns to shaping strategy, you’ll play a pivotal role in elevating our CRM performance and delivering measurable results.

What you’ll do

• Own the CRM content calendar - spotting opportunities, shaping weekly messaging, and ensuring our prospects receive timely, relevant communications.
• Bring campaigns to life by building, QA’ing, and deploying flawless emails and automated journeys.
• Ensure accuracy and relevance, working closely with the pricing team to deliver up-to-date EV specs, stats, and offers tailored to the right audience segments.
• Keep the engine running smoothly, coordinating timelines and workflows across design, procurement, sales, tech, and customer success.
• Measure what matters, reporting on KPIs like opens, clicks, opt-outs, and conversions to continuously improve performance.
• Turn insights into action, delivering clear post-campaign analysis and recommendations for ongoing optimisation to the Head of CRM and Head of Marketing and wider marketing team.
• Lead our test-and-learn roadmap, shaping hypotheses and experiments that refine segmentation, content, and performance. Sharing learnings and next steps with key stakeholders and wider marketing teams.
• Spot new opportunities, working with CRM and data leads to uncover new segments and define how best to engage them.
• Level up our automations, helping design, build, and refine prospect lifecycle programmes.
• Champion data quality and compliance, ensuring strong GDPR practices, clean segmentation and understanding of FCA compliance.
• Streamline how we work, improving processes, templates, and reporting to boost efficiency.

What you’ll need

• Hands‑on experience with marketing automation platforms - ideally HubSpot, Ortto, or similar.
• Strong database management, segmentation, and journey mapping skills, with solid knowledge of GDPR best practice.
• Excellent communication skills: you need to write compelling briefs for copywriters to respond to and sub‑edit content, and on occasion write copy from scratch.
• Data‑driven in your approach: you have a strong understanding of performance metrics and how this relates to the content that you’re delivering. You’re extremely comfortable reporting results (using Excel/Google Sheets) and have a natural curiosity for data trends and performance insights.
• A proactive, self‑starting mindset - you take ownership, managing multiple stakeholder expectations and keep momentum high.
• Adaptability: we work at a very fast pace so we need you to be collaborative, proactive, highly organised, detail‑oriented, and able to juggle multiple priorities.

Why else you’ll love it here

• 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co‑owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits

• 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start‑ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

• P.s. just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices – feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies

About us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start‑ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help us assess applications fairly and objectively.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.