Regional Marketing Manager

Blinds To Go; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading window covering manufacturer is seeking a Regional Marketing Manager responsible for planning and executing marketing strategies to drive retail traffic and leads. The role requires advanced Excel proficiency and strong analytical skills. Interested candidates should have 1-5 years of marketing experience. This position is full-time, with no part-time opportunities available.

Qualifications

• Understanding of key marketing metrics (CPM, CTR, CVR, CPL).
• Ability to work autonomously and self-motivate.

Responsibilities

• Plan and execute regional marketing strategies across various channels.
• Utilize advertising data and market research for optimal media investments.
• Build relationships with regional sales teams for strategic support.
• Develop performance reports to monitor marketing initiatives.
• Conduct analysis of key performance metrics for growth opportunities.

Skills

Advanced proficiency in Microsoft Excel

Strong analytical skills

Knowledge of paid search and digital advertising channels

Experience with web analytics tools

Creative problem-solving skills

Exceptional organizational and time management abilities

Education

1-5 years of relevant marketing experience

Tools

Google Analytics

Job description

The Regional Marketing Manager is responsible for understanding regional market dynamics, including marketing trends and local competition, to collaborate with marketing teams and optimize strategies for each region.

Key Responsibilities

• Plan and execute regional marketing strategies across digital, print, email, events, and social media to drive retail traffic and direct-to-consumer leads
• Utilize advertising data, market research, and competitor analysis to determine optimal media mix and investment per market
• Build relationships with regional sales teams and provide timely sales enablement resources
• Develop and maintain performance reports to monitor marketing initiatives and recommend strategic improvements
• Conduct daily/weekly/monthly analysis of key performance metrics to identify growth opportunities
• Analyze PPC and SEO metrics (organic/paid traffic, keyword performance) to uncover growth potential
• Perform ROI analysis to support strategic planning, vendor evaluation, and budget allocation
• Develop test strategies, execute tests, analyze results, and document findings
• Translate complex data into clear, actionable insights through exceptional written and verbal communication

What We \u2019re Looking For

• Advanced proficiency in Microsoft Excel (required)
• Strong analytical skills with understanding of key marketing metrics (CPM, CTR, CVR, CPL)
• Knowledge of paid search, email, social media, and other digital advertising channels
• Experience with web analytics tools including Google Analytics
• Creative problem-solving skills and intellectual curiosity
• High integrity with ability to work autonomously and self-motivate
• Exceptional organizational and time management abilities
• 1-5 years of relevant marketing experience

About Blinds To Go

Blinds To Go® is the leading manufacturer and retailer of custom window blinds and shades in North America. We\'ve redefined the window decorating industry with our direct-to-consumer business model and legendary customer service.

Blinds To Go is an equal opportunity employer. We comply with all federal, state/province, and local laws. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Blinds To Go. Building a great company... one person at a time.

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BLINDS TO GO DOES NOT OFFER PART TIME WORK. WHAT ARE YOU LOOKING FOR? Full-time employment Management / Management Training Program