Head of Digital Marketing

Aspinall Foundation; Folkestone, Ashford; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading wildlife conservation organization based near Folkestone is seeking a Head of Digital Marketing. This permanent, full-time role involves leading digital strategy, enhancing customer engagement, and managing a growing team. Candidates must have at least 5 years of digital marketing experience, including leadership, and a proven ability to drive revenue growth. Benefits include generous annual leave, a performance-related bonus, and opportunities for personal growth within a passionate team.

Benefits

28 days annual leave

Performance-related bonus

Bupa Private Medical Insurance

Unlimited free entry to parks

Company Pension with employer contribution

Qualifications

• Minimum of 5 years’ experience in digital marketing, including at least 2 years in a senior leadership role.
• Proven track record of driving revenue growth through digital channels, ideally within e-commerce, hospitality, travel, leisure, or visitor attractions.
• Collaborative, adaptable leadership style capable of inspiring a team and delivering seamless customer experiences.

Responsibilities

• Lead digital strategy and drive growth across all products and services.
• Develop and execute integrated digital marketing strategies spanning multiple channels.
• Collaborate closely with Brand, PR, and Technology teams to deliver innovative campaigns.

Skills

Digital marketing leadership

Revenue growth through digital channels

Expertise in paid search and social

Experience with HubSpot

Analytics and conversion optimization

Tools

GA4

Tag Manager

Marketing automation platforms

Job description

Head of Digital Marketing

Join to apply for the Head of Digital Marketing role at Port Lympne Hotel and Reserve & Howletts Wild Animal Park

Closing date: Tuesday 6th January 2026

Salary Range: Depending on Experience, plus desirable benefits.

Permanent, full‑time position.

The Howletts Wild Animal Trust, which oversees Howletts Wild Animal Park and Port Lympne Hotel & Reserve, is excited to launch a brand‑new position: Head of Digital Marketing.

Responsibilities

• Lead digital strategy and drive growth across all products and services, shaping the customer journey, maximising engagement, and delivering measurable revenue growth across day visits, short breaks, weddings & events, experiences, and fundraising initiatives.
• Develop and execute integrated digital marketing strategies spanning paid media, SEO, email, social, and website optimisation, ensuring campaigns are data‑driven, highly targeted, and optimised for conversion.
• Collaborate closely with Brand, PR, and Technology teams to deliver innovative campaigns and seamless digital experiences.
• Lead and develop a growing digital team, manage budgets, and champion the use of technology and analytics to inform strategy.
• Play a pivotal role in the digital transformation agenda, including new website development, advanced CRM segmentation, and marketing automation, ensuring the highest standards of customer experience.

Qualifications

• Minimum of 5 years’ experience in digital marketing, including at least 2 years in a senior leadership role.
• Proven track record of driving revenue growth through digital channels, ideally within e‑commerce, hospitality, travel, leisure, or visitor attractions.
• Expertise across paid search, paid social, SEO, email, conversion optimisation, and CRM, with strong hands‑on experience using HubSpot.
• Experience managing budgets and delivering strong ROI; highly analytical and comfortable using tools such as GA4, Tag Manager and other marketing automation platforms to translate insights into actionable strategies.
• Collaborative, adaptable leadership style capable of inspiring a team, working across departments, and delivering seamless customer experiences across multiple digital touchpoints.

Contract Details

• Competitive salary depending on experience.
• Full‑time, permanent position.
• 40 hours per week, Monday to Friday, 9:00 am to 5:00 pm with a 30‑minute paid lunch break.
• Occasional weekend work may be required for special events or seasonal campaigns.
• Hybrid working may be available, dependent on business needs.
• Role based at Port Lympne Hotel & Reserve near Folkestone and Ashford; occasional work at Howletts Wild Animal Park may be required.
• All applicants must have the right to work in the UK; a reliable mode of transport is recommended due to the remote location.

Benefits

• 28 days annual leave inclusive of bank holidays, pro‑rata to start date and working hours, rising with length of service.
• Performance‑related bonus.
• Life Assurance Policy.
• Bupa Private Medical Insurance.
• Comprehensive training and development opportunities, including workshops and e‑learning.
• Enhanced Sickness, Maternity and Paternity Policies.
• Unlimited free entry for you and a person of your choice into both of our parks, as well as friends and family tickets.
• Exceptional discounts on food, retail and accommodation at our parks.
• Numerous retail discounts and access to a 24‑hour counselling line through our Healthy Extras Scheme.
• Company Pension with employer contribution.
• And many more length‑or‑service‑related rewards and benefits.

Why You Should Join Us

As well as walking to work surrounded by the calls of Howler monkeys and the roars from our pride of Lions, you will join a supportive team passionate about their place of work.

Apply

To apply: Please email a CV along with a covering letter to [e-mail]