Lifecycle & CRM Marketing Executive

The Hut Group; Manchester; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A global ecommerce leader in Manchester is seeking a Marketing Executive to enhance customer engagement and retention through data-driven strategies. The role involves analyzing key metrics, optimizing user experience, and collaborating across teams to improve marketing initiatives. Ideal candidates will have marketing experience, strong analytical skills, and proficiency in tools like Google Analytics. Join a dynamic team focused on customer satisfaction and growth.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to on-site gym

50% staff discount on THG brands

Bespoke development programmes

Qualifications

• 1-2 years marketing experience, preferably in CRM or Paid Media.
• Experience analyzing retention metrics, such as churn rate and customer lifetime value.
• Hands-on experience with Google Analytics and reporting.

Responsibilities

• Analyze retention metrics like churn rate and repeat purchase rate.
• Utilize analytical tools to assess campaign effectiveness.
• Develop strategies for customer retention and engagement.

Skills

Data-driven marketing

Customer segmentation

Analytical mindset

Google Analytics

CRM platforms

Communication

Tools

Google Analytics

CRM platforms

Data visualization tools

Job description

A global ecommerce leader in Manchester is seeking a Marketing Executive to enhance customer engagement and retention through data-driven strategies. The role involves analyzing key metrics, optimizing user experience, and collaborating across teams to improve marketing initiatives. Ideal candidates will have marketing experience, strong analytical skills, and proficiency in tools like Google Analytics. Join a dynamic team focused on customer satisfaction and growth.