Digital Campaign Data Analyst

Newskit; Greater London; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading media company in Greater London seeks a data-literate professional for a pivotal role in managing and optimizing digital brand campaigns. Key responsibilities include supporting Account Managers, managing campaign performance data, and acting as a primary point of contact for reporting. Candidates should have a passion for media and experience in data analytics, alongside essential skills in Google Ad Manager and Google Analytics. This full-time position fosters a hybrid work model promoting collaboration and innovation.

Benefits

Private medical insurance

Discounted gym memberships

Generous pension scheme

25 days holiday plus bank holidays

Access to training and LinkedIn Learning

Qualifications

• Experience in data analytics within a publisher, agency, or ad tech environment.
• Essential knowledge of Google Ad Manager for reporting.
• Advanced proficiency in Excel and Google Analytics required.

Responsibilities

• Support Account Managers in delivering and managing digital brand campaigns.
• Act as a reporting tool product owner to ensure data accuracy.
• Compile post-campaign analysis providing insights and recommendations.

Skills

Data analytics

Google Ad Manager

Excel

Google Analytics

Media optimisation

Job description

Your Team

You will be joining the team responsible for the planning and execution of digital brand partnerships and campaigns.

Your Role

As a data-literate professional, you will translate complex data into clear, actionable insights to drive campaign success. You will support Account Managers in coordinating and delivering best‑in‑class digital campaigns, with a focus on performance data, benchmarking, and paid social activation. Reporting to the Head of Digital Account Management, you will be a key stakeholder in delivering innovative commercial campaigns and maintaining a premier client‑led service.

Day to day You Will

• Support Account Managers in the end‑to‑end delivery and performance management of digital brand campaigns.

• Manage performance campaign data handling, including benchmarks, in‑flight analysis, and post‑campaign reporting.

• Act as a reporting tool product owner, supporting adoption, data accuracy, and ongoing optimisation of reporting outputs.

• Set up, manage and optimise paid social campaigns, ensuring alignment with campaign KPIs.

• Compile post‑campaign analysis, providing commentary, insights, and optimisation recommendations.

• Partner with Ad Operations specialists to understand, apply, and reinforce best practices and processes.

• Serve as a primary point of contact for delivery, optimisation, and reporting for digital brand partnerships and paid social.

What we're looking for from you

• A passion for media, technology, and advertising, with experience in data analytics within a publisher, agency, or ad tech environment.

• Essential knowledge of Google Ad Manager to support digital campaign reporting and troubleshoot ad‑serving issues.

• Advanced knowledge of Excel and Google Analytics, with experience in digital campaign reporting and providing optimisation recommendations.

• An aptitude for understanding how media can be optimised across organic and paid social programmes.

• The ability to translate complex technical challenges into clear solutions for both technical and non‑technical colleagues.

• A proactive approach to learning new platforms, such as managing campaigns across off‑platform ad servers like Apple Workbench.

• Familiarity with digital formats across display, video, and audio, and an understanding of how different media channels provide value within the digital sphere.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market‑leading local stations across Ireland. Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi‑format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee‑led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

• Private medical insurance including coverage for pre‑existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly in‑person/virtual exercise classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning access

• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [e-mail].