Acquisition Lead

Newskit; Greater London; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading digital media company is seeking an Acquisition Lead to drive subscription growth and engagement across paid channels. This pivotal role involves executing data-driven strategies and collaborating with cross-functional teams. Ideal candidates will have proven experience in acquisition marketing, a strong understanding of paid digital channels, and exceptional project management skills. Join a dynamic team focused on delivering measurable results and innovative solutions in a hybrid work environment.

Benefits

Private medical insurance

Discounted gym memberships

Up to 60% discount on Harper Collins books

Generous pension scheme

Qualifications

• Proven experience in acquisition marketing, preferably in a subscription or digital media environment.
• Deep understanding of paid digital channels.
• Strong commercial acumen and performance mindset.

Responsibilities

• Own and execute the subscription acquisition strategy across paid channels.
• Develop and optimise campaigns to drive audience and subscriber growth.
• Track, analyse, and report on acquisition performance using key metrics.

Skills

Acquisition marketing

Paid digital channels

Project management

Stakeholder engagement

Creative instincts

Job description

Overview

Your Team: You will be joining the Marketing team, a commercially driven and strategic group focused on the digital evolution of The Sun. We work at the intersection of content and commerce, collaborating closely with editorial, product, and data teams to grow our subscriber community and deliver measurable business impact.

Your Role: The Sun is looking for a commercially driven and strategic Acquisition Lead to lead subscription growth and engagement across our paid channels. Reporting to the Head of Acquisition, this role will be pivotal in planning and delivering campaigns to convert new audiences — using data-driven strategies, compelling value propositions, and optimised user journeys.

This is a hands-on, high-impact role focused on measurable results, ideal for someone with a strong understanding of paid acquisition marketing.

Day to day you will

• Own and execute the subscription acquisition strategy across paid channels
• Develop and optimise always-on and tactical campaigns to drive audience and subscriber growth with robust testing plans
• Use data and audience insights to identify high-conversion opportunities and develop targeted messaging and journeys
• Partner with editorial, brand, and wider marketing team to align acquisition messaging with brand tone and content strategy
• Collaborate with Retention Teams to ensure smooth transition from acquisition to onboarding and beyond
• Track, analyse, and report on acquisition performance using key metrics such as CPA, conversion rate, and ROI
• Stay on top of industry trends and competitors to inform strategic improvements

What we're looking for

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment
• Deep understanding of paid digital channels and how to use them to drive performance
• Strong commercial acumen and performance mindset
• Ability to translate insights into actionable plans and clear reporting
• Comfortable working cross-functionally in a fast-paced, content-rich environment
• Exceptional project management and stakeholder engagement skills
• Strong copy and creative instincts, especially in positioning value propositions

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK

News UK is one of the leading media businesses in the UK and Ireland. Our brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS, with national broadcast brands such as talkSPORT, Times Radio and Virgin Radio UK. Our multi-format brands provide news, analysis, opinion and entertainment to almost 40 million people each month, spanning print and digital, audio and video, events and experiences.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. Some roles may require additional in-office days; discuss specific requirements with your recruiter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long-term sustainable growth.

We maintain employee-led networks that foster community, including groups such as the African & Caribbean Network, Parents and Carers, and LGBTQ+ News Is Out, and the Apprentice Society.

Benefits

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with brands such as talkSPORT, Virgin Radio UK & The Times
• Wellbeing benefits such as EAP, physio/massage and counselling
• Generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive information in a different format or for us to do anything differently to support you, please contact us at [e-mail]