Social Media Manager

Club L London Limited; Manchester; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A prominent online fashion retailer seeks a Social Media Manager to lead their global campaign and social strategy. The role involves overseeing the social team, developing innovative concepts, and driving engagement across platforms like Instagram and TikTok. Candidates should have proven experience in executing successful social strategies, strong project management skills, and a collaborative mindset. The position offers flexible working hours and a competitive benefits package, including a bi-annual bonus and staff discounts.

Benefits

Bi-annual bonus scheme

25 days of annual leave plus bank holidays

Extra day off for your birthday

Flexible working hours

Cycle to work scheme

40% staff discount

Healthcare Cashplan

Free onsite gym

Enhanced pension contribution

Free snacks and drinks

Social events

Qualifications

• Proven experience developing social media strategies focused on brand awareness.
• Strong delivery of high-impact campaigns across multiple social platforms.
• Excellent editing skills for video content and production apps.

Responsibilities

• Develop and deliver the brand’s social media strategy with clear KPIs.
• Lead social activity across major platforms like Instagram and TikTok.
• Monitor and report on social performance metrics.

Skills

Social media strategy development

Campaign management

Content creation

Analytical skills

Team leadership

Job description

About us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.

The Role

The Social Media Manager will play a pivotal role in developing and leading Club L London’s global campaign and social strategy, managing and overseeing the social and content team. Working closely with the Head of Marketing and Brand Director, you will help define overall strategy while delivering best-in-class campaign rollouts across all social touchpoints, maximising reach, engagement, and impact, and driving the Club L brand vision forward.

Immersed in social trends, fashion, and platform innovation, you will continuously develop fresh, creative ideas that keep Club L industry-leading. You will thrive in a fast-paced environment, collaborate cross-functionally, and communicate clearly. With a creative, solution-focused mindset, you will engage in cultural conversations, respond quickly to trends, and use social listening to gain deeper audience insight.

Roles and Responsibilities

• Develop and deliver the brand’s social media strategy, setting clear KPIs relevant to each channel aligned to brand and commercial objectives, including follower growth, engagement, and reach.
• Lead social activity across key platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat, while continuously identifying new and emerging opportunities.
• Conceptualise innovative, social-first concepts that compliment Club L’s wider campaigns, building on the initial concept but giving them a social first approach. Mapping out these campaigns across each social channel in line with the brand vision and campaign strategy and managing end to end.
• Monitor, analyse, and report on social performance using tools such as Google Analytics and native platform insights, identifying successes and areas for optimisation.
• Research benchmarks, customer behaviour, platform developments, digital technologies, and competitor activity to inform planning, maximise ROI, and keep the brand at the forefront.
• Identify and implement new ideas and growth initiatives to drive follower growth, develop brand awareness, increase reach among our community and engagement per post.
• Maximise trading and growth opportunities across international territories.
• Lead the creation of reactive, trend-led content in response to cultural and viral moments, ensuring fast and effective execution through internal creation and outreach.
• Source, develop, and deliver commercially driven brand partnerships.
• Work closely with Outreach, Brand, PR, Customer Services, and wider teams to deliver consistent, high-quality content.
• Act as a brand guardian across all social channels, ensuring a consistent tone of voice aligned with brand guidelines.
• Collaborate cross-functionally with Marketing, Creative, Merchandising, and E-commerce teams.
• Lead and develop the social media team, setting clear objectives, development plans, and processes.

More about you

• Proven experience developing and executing social strategies focused on brand awareness, community building, engagement, and follower growth.
• Strong experience delivering high-impact campaign rollouts across multiple social touchpoints.
• Highly creative with a strong aesthetic eye and a clear passion for fashion, culture, and social media.
• Comfortable operating at strategic, tactical, and operational levels.
• Strong project and campaign management skills, underpinned by an analytical approach to performance metrics.
• Excellent editing skills across short-form video, Reels, and production apps.
• Collaborative, proactive, creative thinker with the ability to build strong relationships.
• Experience within premium brands or agency environments preferred.
• Proven experience managing and developing teams, with strong workflow and process implementation.
• Excellent communication skills with an inspiring, inclusive leadership style.

What’s on offer?

• Bi-annual bonus scheme
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhanced maternity and sick pay
• Free snacks, drinks & treats
• Social events