Senior Creative Copywriter

Club L London Limited; Manchester; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A growing fashion retailer is seeking a Senior Brand & Creative Copywriter to lead brand storytelling and copy across diverse marketing channels. The ideal candidate has exceptional brand and creative copywriting skills with experience in delivering integrated marketing campaigns. You will be responsible for crafting engaging content, managing multiple projects, and maintaining brand narrative across all formats. This role offers a dynamic environment with opportunities for creativity and collaboration.

Benefits

Bi-annual bonus scheme

25 days of annual leave

Flexible working hours

Healthcare Cashplan

Free onsite gym

Qualifications

• Exceptional senior-level brand and creative copywriting skills.
• Proven experience in integrated, brand-led marketing campaigns.
• Strong understanding of social-first storytelling.

Responsibilities

• Lead brand-led creative ideation and campaign execution.
• Develop and protect brand narrative across all marketing touchpoints.
• Write compelling, social-first copy for campaigns.

Skills

Brand storytelling

Creative copywriting

Social-first content

SEO principles

Project management

Job description

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.

The Role

We are hiring an enthusiastic, talented and ambitious Senior Brand & Creative Copywriter to lead creative ideation, brand storytelling and copywriting across campaigns for Club L London’s full fashion portfolio.

Working closely with the Head of Marketing and the wider Creative, Brand and Ecommerce teams, this role will own and evolve the Club L London brand narrative, bringing the brand vision to life through compelling, culturally relevant and commercially effective storytelling.

As a senior creative, you will be a highly skilled 360° thinker with a strong understanding of brand-led storytelling, social-first content and SEO-informed digital best practice. You will deliver on-brand, trend-aware copy that builds brand equity while supporting performance, ensuring content drives awareness, engagement, traffic and conversion across global markets.

This fast-paced, varied role offers the opportunity to lead storytelling across brand campaigns, product launches, social channels, ecommerce and product copy, SEO-optimised web content, paid media, PR, print and digital display, as well as scriptwriting for social and video content, events and brand activations.

Key Responsibilities

• Lead brand-led creative ideation and 360° campaign execution across key moments and product launches
• Own, develop and protect Club L London’s brand narrative and tone of voice across all marketing touchpoints
• Partner closely with the Head of Marketing to deliver creative copy aligned with brand vision and commercial objectives
• Write compelling, social-first copy across campaigns, from teaser through launch and repurposing phases
• Set copy direction for social channels, delivering platform-native storytelling that drives awareness, engagement and brand affinity
• Produce SEO-informed copy for ecommerce, landing pages, category pages and editorial content, applying best practice without compromising brand voice
• Collaborate with Creative, Marketing and Ecommerce teams to deliver short- and long-form copy for campaigns, brand decks, PR and scripts
• Conceptualise and deliver best-in-class written work that strengthens Club L London’s position as a leading fashion brand
• Present creative concepts, copy direction and content rationale to key stakeholders
• Maintain consistency and quality across all copy through proofreading and tone-of-voice governance
• Manage multiple projects simultaneously, prioritising workload and delivering to agreed deadlines

About You

• Exceptional senior-level brand and creative copywriting skills, with experience within fashion, beauty or lifestyle brands
• Proven experience ideating and delivering integrated, brand-led marketing campaigns
• Strong understanding of social-first storytelling and platform nuances across key social channels
• Experience writing ecommerce and website copy while maintaining a strong brand voice
• Solid understanding of SEO principles, with the ability to apply them strategically rather than formulaically
• Deep understanding of the Club L London brand, customer and aesthetic
• Highly organised, with the ability to thrive in a fast-paced, creative environment
• Passion for fashion, trends, pop culture and digital culture
• Meticulous attention to detail with strong proofreading skills
• Adaptable writing style across multiple channels and audiences
• Confident communicator with strong presentation and stakeholder management skills
• Collaborative, with the ability to build relationships across all levels of the business

Whats on offer?

• Bi-annual bonus scheme
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhanced maternity and sick pay
• Free snacks, drinks & treats
• Social events