Revenue Marketing Strategist: Pipeline Growth & ABM

Applied Intuition Inc.; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading business payments firm in the UK is seeking an experienced Senior Marketing Strategist to drive integrated marketing strategies that impact revenue growth. The role involves optimizing the buyer journey and aligning marketing initiatives with sales objectives. Candidates should have over 7 years in B2B marketing and be proficient in platforms like Salesforce and marketing automation tools. This position offers the opportunity to work collaboratively across departments to create measurable pipeline and enhance marketing performance.

Benefits

Competitive salary

Professional development opportunities

Health insurance

Qualifications

• 7+ years in B2B marketing focusing on revenue marketing.
• Experience in demand generation and growth marketing.
• Strong analytical skills with a background in market research.

Responsibilities

• Design and execute integrated marketing strategies.
• Optimize campaigns based on data insights for better performance.
• Collaborate with sales and product teams to align marketing efforts.
• Manage multi-channel campaigns focusing on conversion and ROI.

Skills

Strategic thinker

Data analysis

Storytelling

Collaboration

Customer insights

Marketing strategy

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Marketo

HubSpot

CRM systems

Job description

A leading business payments firm in the UK is seeking an experienced Senior Marketing Strategist to drive integrated marketing strategies that impact revenue growth. The role involves optimizing the buyer journey and aligning marketing initiatives with sales objectives. Candidates should have over 7 years in B2B marketing and be proficient in platforms like Salesforce and marketing automation tools. This position offers the opportunity to work collaboratively across departments to create measurable pipeline and enhance marketing performance.