Senior FSI Marketing Lead – EMEA Growth & Pipeline

Workiva Inc.; Greater London; Hybrid; GBP 70,000 - GBP 90,000; Full time

Job summary

A leading global technology firm in the UK is seeking a Senior Regional Marketing Manager to drive pipeline generation in the financial services sector. The role requires over 6 years of B2B marketing experience and a deep understanding of industry dynamics. Responsibilities include developing marketing strategies, managing campaigns, and coordinating with internal teams. This position offers a dynamic environment and a chance to make a significant impact in a vital sector of the economy.

Qualifications

• 6+ years of experience in B2B marketing.
• Experience leading marketing initiatives in the Financial Services Industry.
• Deep understanding of FSI buyer personas in EMEA.

Responsibilities

• Drive pipeline generation across FSI sectors.
• Partner with EMEA FSI organization to build marketing plans.
• Manage presence at major industry conferences.

Skills

B2B marketing

Demand generation

Regional strategy

Financial Services Industry

Integrated campaigns

ABM programs

Salesforce

Marketo

Job description

A leading global technology firm in the UK is seeking a Senior Regional Marketing Manager to drive pipeline generation in the financial services sector. The role requires over 6 years of B2B marketing experience and a deep understanding of industry dynamics. Responsibilities include developing marketing strategies, managing campaigns, and coordinating with internal teams. This position offers a dynamic environment and a chance to make a significant impact in a vital sector of the economy.