Digital Personalisation Strategist - A/B Testing & Insights

Experimentation Jobs; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A prominent retail company in Greater London is seeking a Digital Personalisation Specialist to shape their personalisation strategy. This role involves planning and running A/B and multivariate tests to validate on-site strategies. Collaboration with the Data & Analytics teams is key to refining data models and enhancing customer engagement. Ideal candidates will have a strong understanding of personalisation in the retail sector and an ability to leverage insights for better customer interactions.

Responsibilities

• Shape the personalisation roadmap using insights and market trends.
• Plan, build, and run A/B and multivariate tests.
• Partner with Data & Analytics teams to refine data models.

Job description

A prominent retail company in Greater London is seeking a Digital Personalisation Specialist to shape their personalisation strategy. This role involves planning and running A/B and multivariate tests to validate on-site strategies. Collaboration with the Data & Analytics teams is key to refining data models and enhancing customer engagement. Ideal candidates will have a strong understanding of personalisation in the retail sector and an ability to leverage insights for better customer interactions.