London, United Kingdom On-site Frasers Group Personalisation Specialist

Experimentation Jobs; Greater London; On-site; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading retail innovation company is seeking a Personalisation Specialist to advance their digital roadmap. You will develop personalisation strategies using insights and experimentation, executing A/B tests and analyzing data to enhance user engagement. Ideally, you have experience in digital marketing and strong analytical skills. This role promises an exciting opportunity in a dynamic retail environment in Greater London.

Qualifications

• Experience in digital marketing and personalisation strategies.
• Proficiency in A/B and multivariate testing methodologies.
• Strong analytical skills to monitor customer journeys.

Responsibilities

• Shape the personalisation roadmap using insights and experimentation.
• Plan and execute A/B tests to measure impact.
• Analyze data trends and implement recommendations for engagement.

Job description

Why Here?

Frasers Group rethinks retail through digital innovation and unique store experiences. They serve consumers with the world’s best sports, premium, and luxury brands globally. As an industry leader, they elevate retail via brands like Sports Direct, FLANNELS, USC, Frasers, and GAME. This role advances the digital roadmap with customer-first, evidence-based strategies to optimize user journeys and drive key KPIs.

What Will You Do?

As a Personalisation Specialist at Frasers Group, you will shape the personalisation roadmap using insights, trends, and experimentation learnings. You will plan, build, and execute A/B and multivariate tests to validate hypotheses and measure personalisation impact. Additionally, you will monitor customer journeys, analyze data trends, and implement tailored recommendations to boost engagement and conversions.