Global Creative Analytics Lead for Campaign Performance

Publicis Groupe UK; Greater London; Hybrid; GBP 55,000 - GBP 75,000; Full time

Job summary

A leading global marketing firm in London is seeking a Creative Analytics Lead to drive data-informed decisions on creative investment for a pharmaceutical client. The role involves leading a team of analysts, delivering performance reports, and collaborating with various teams to ensure insights shape future activations. Strong experience in marketing analytics and excellent communication skills are essential. This position supports a hybrid working model.

Benefits

Flexible working opportunities

Health and wellbeing support

Family friendly policies

Local discounts

Pension and medical plans

Qualifications

• Proven experience in marketing analytics or media performance analysis.
• Strong understanding of digital media platforms and associated metrics.
• Ability to translate complex data into actionable insights.

Responsibilities

• Own and deliver monthly creative performance reports.
• Develop quarterly insights presentations for senior stakeholders.
• Partner with creative and media production teams.

Skills

marketing analytics

creative effectiveness

media performance analysis

digital media platforms

presentation skills

communication skills

Tools

Excel

PowerPoint

Tableau

Power BI

Job description

A leading global marketing firm in London is seeking a Creative Analytics Lead to drive data-informed decisions on creative investment for a pharmaceutical client. The role involves leading a team of analysts, delivering performance reports, and collaborating with various teams to ensure insights shape future activations. Strong experience in marketing analytics and excellent communication skills are essential. This position supports a hybrid working model.