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Creative Analytics Lead

Publicis Groupe

Greater London

Hybrid

GBP 60,000 - GBP 80,000

Full time

Today
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Job summary

A leading global agency in Greater London seeks a Creative Analytics Lead to drive data-informed decisions on creative investment for a key pharmaceutical client. You will lead a team to produce actionable insights from various digital media platforms, ensuring alignment with creative and production teams. Strong background in marketing analytics and media performance is essential. Proficiency in tools like Excel and Power BI is a plus. This role offers hybrid work with significant employee benefits.

Benefits

WORK YOUR WORLD opportunity
HELP@HAND BENEFITS 24/7
FAMILY FRIENDLY POLICIES
FLEXIBLE WORKING & BANK HOLIDAY SWAP
GREAT LOCAL DISCOUNTS

Qualifications

  • Proven experience in marketing analytics or media performance analysis.
  • Strong understanding of digital media performance metrics.
  • Ability to translate complex data into actionable insights.
  • Excellent communication skills for senior stakeholder presentations.
  • Demonstrated team leadership and people management experience.

Responsibilities

  • Own and deliver monthly creative performance reports.
  • Develop quarterly insights presentations for senior stakeholders.
  • Partner with creative and media production teams.
  • Manage and mentor two senior data analysts.

Skills

Marketing analytics
Creative effectiveness
Media performance analysis
Digital media platforms
Presentation skills
Team leadership

Tools

Excel
PowerPoint
Tableau
Power BI
Job description
Overview

The Creative Analytics Lead is a key role within the global data & analytics team supporting paid media investment insights in international markets for a leading pharmaceutical client. This role is pivotal in driving data-informed decisions on creative investment by delivering actionable insights on creative performance across digital media platforms. You will lead a team of analysts, synthesize performance data, and collaborate closely with creative, media, and production teams to ensure insights shape future activations.

Responsibilities
  • Creative Performance Reporting: Own and deliver monthly creative performance reports, consolidating data from multiple digital media platforms (e.g., social, display, video). Ensure accuracy, clarity, and actionable recommendations in all reporting outputs.
  • Strategic Insights & Recommendations: Develop quarterly insights presentations for senior international stakeholders, highlighting what worked, what didn’t, and what needs to change. Translate data into clear narratives that inform creative and media investment decisions.
  • Cross-Functional Collaboration: Partner with creative and media production teams to embed performance learnings into upcoming campaigns. Act as the key liaison between analytics, creative, and media teams to ensure alignment on effectiveness goals.
  • Team Leadership: Manage and mentor two senior data analysts, fostering a culture of curiosity, collaboration, and excellence. Oversee workload prioritization and ensure timely delivery of all outputs.
Qualifications
  • Proven experience in marketing analytics, creative effectiveness, or media performance analysis within an agency or client-side environment.
  • Strong understanding of digital media platforms and associated performance metrics (paid social, display, video).
  • Ability to translate complex data into actionable insights and compelling stories for senior stakeholders.
  • Excellent presentation and communication skills, with experience presenting to international leadership.
  • Demonstrated team leadership and people management experience.
  • Proficiency in tools such as Excel, PowerPoint, and familiarity with BI tools (e.g., Tableau, Power BI) is a plus.
Additional information

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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