CRM Specialist

Redefined; Nottingham; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading marketing firm in Nottingham is seeking a Marketing Specialist to develop and manage personalized marketing plans while driving cobranded communications. You'll collaborate cross-functionally and leverage customer insights to enhance engagement. The ideal candidate has a marketing background, strong communication and organizational skills, along with a creative, customer-focused mindset. This role includes a range of benefits like generous discounts and flexible working options.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counseling support

Qualifications

• Experience in CRM is desirable.
• Ability to work collaboratively with stakeholders.
• Flexible and willing to take on various tasks.

Responsibilities

• Create and deliver cobrand activity across all business categories with a focus on health and wellness.
• Analyze commercial and customer impact to identify opportunities.
• Collaborate with the Customer Marketing team to enhance the customer experience.

Skills

Marketing background

Strong communication skills

Organizational skills

Analytical mindset

Creativity

Job description

Job Description

Closing Date: 9th January
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas

Overview

Sitting within the Customer Marketing team, you'll be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you'll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results - both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It's a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.

We're the team behind personalised, creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time.

Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We're not just sending messages - we're building meaningful relationships that keep customers coming back.

The role sits in the health, wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness

Key Responsibilities

• Responsible for creation, ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
• Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
• Review and analyse commercial and customer impact to define opportunities.
• Assign KPIs and continually optimise the customer journeys based on KPI result.
• Collaborate with the wider Customer Marketing team to inform the total customer experience.
• Work reactively to facilitate the business asks and work at speed to meet commercial needs.

What you'll need to have

• Have a background in marketing, ideally with experience in CRMBe a creative individual with a customer-first, analytical mind set.
• Have excellent relationship, organisational and communication skills.
• Be flexible, happy to give something a go, and contribute to lots of different work.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What's next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.