CRM Specialist

The Boots Company PLC; Nottingham; On-site; GBP 30,000 - GBP 45,000; Full time

Job summary

A leading healthcare and wellness retailer is seeking a marketing professional to join their Customer Marketing team in Nottingham. This role focuses on the creation and delivery of cobrand activities, primarily aimed at health and wellness initiatives. The successful candidate will leverage analytical skills and strong communication abilities to drive marketing results and enhance customer experiences. The company values inclusivity and offers a range of employee benefits.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave

Flexible benefits scheme

24/7 counselling support

Qualifications

• Background in marketing, ideally with CRM experience.
• Excellent relationship-building and communication skills.
• Flexibility and willingness to contribute to various tasks.

Responsibilities

• Create and deliver cobrand activity focusing on health and wellness.
• Collaborate with stakeholders to respond to marketing briefs.
• Analyze customer impact to identify opportunities.
• Set KPIs and optimize customer journeys based on results.
• Work with the marketing team to enhance customer experience.

Skills

Customer-first mindset

Strong communication skills

Creativity

Organisational skills

Analytical mindset

Job description

Closing Date: 9th January | Location: Nottingham | Contract: Permanent | Recruitment Partner: Frankie McCallister-Lyas

Overview

Sitting within the Customer Marketing team, you’ll be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you’ll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results – both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It’s a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.

We’re the team behind personalised, creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time.

Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We’re not just sending messages — we’re building meaningful relationships that keep customers coming back.

The role sits in the health, wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness

Key Responsibilities

• Responsible for creation, ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
• Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
• Review and analyse commercial and customer impact to define opportunities.
• Assign KPIs and continually optimise the customer journeys based on KPI result.
• Collaborate with the wider Customer Marketing team to inform the total customer experience.
• Work reactively to facilitate the business asks and work at speed to meet commercial needs.

What you’ll need to have

• Have a background in marketing, ideally with experience in CRM
• Be a creative individual with a customer-first, analytical mind set.
• Have excellent relationship, organisational and communication skills.
• Be flexible, happy to give something a go, and contribute to lots of different work.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.