Digital Marketing & Insights Manager

AnaVation LLC; Milton Keynes; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A modern banking institution in Milton Keynes is seeking a Digital Marketing and Insight Manager to lead their digital marketing initiatives. This role involves managing digital channels, executing campaigns, and analyzing performance data to enhance customer experiences. The ideal candidate has over 5 years of experience in digital marketing, particularly in financial services, and possesses strong analytical and stakeholder management skills. Join us to drive impactful marketing strategies and shape customer engagement.

Benefits

Competitive Time Off

Work From Anywhere

Learning & Development

Hybrid Working

Private Medical Care

Enhanced Pension Scheme

Maternity, Paternity & Adoption Pay

Discretionary Company Bonus

Qualifications

• 5+ years in digital marketing, ideally in financial services or B2B/B2C.
• Proven experience with customer feedback programmes like NPS.
• Analytical mindset with a focus on data-driven insights.

Responsibilities

• Manage digital channels including website content and SEO.
• Lead planning and executing digital campaigns.
• Translate data and feedback into insight reports.

Skills

Digital marketing strategy

SEO

Analytics tools (GA4, Data Studio, Power BI)

Email marketing automation

Stakeholder management

Project management

Education

Marketing degree, CIM or equivalent

Tools

CMS platforms

Email marketing platforms

Job description

Hello,

We are Recognise Bank; a modern business bank built to support the UK’s SMEs with tailored lending and savings solutions. Founded in 2017 by experienced business owners, we set out to challenge traditional banking by offering more flexibility, understanding, and practical support to help businesses thrive. Since receiving our banking licence in 2021, we’ve built a loyal customer base and a strong, diverse team that puts people first.

Our vision is building stronger futures with bespoke financial solutions. We understand that no two financial needs are the same, which is why we work closely with UK SMEs and individuals to unlock potential others often overlook. Through smart, flexible lending and savings products, we’re here to build and grow stronger futures for lasting success.

Our values shape how we work and grow together:

💪 Can do, will do: We take ownership, solve problems, and adapt as our customers’ needs evolve.

✨ Be brilliant: We show up with curiosity and energy, always striving for better.

🤝 Do the right thing: We act with integrity, responsibility, and care in everything we do.

💡 Make a difference: We focus on impact, helping our customers, colleagues, and communities succeed.

About the role

As a Digital Marketing and Insight Manager, you will lead Recognise Bank’s digital marketing, insight and performance activity, ensuring our digital channels, campaigns, and feedback systems deliver measurable growth and outstanding customer and broker experiences. You’ll combine hands on digital execution with data‑led optimisation, helping shape strategy and experience across all channels and audiences.

Key Responsibilities

• Manage Recognise Bank’s digital channels, including website content, SEO, paid media, and analytics
• Own CMS updates and work with technical partners to optimise user journeys (linked to KPIs), conversion rates and on‑site experience
• Lead on planning and executing digital campaigns across SEO, paid search, paid social, and display channels – ensuring all activity is on‑brand, compliant and performance driven
• Develop and optimise the email marketing strategy, including automation, segmentation, and performance tracking to improve engagement and conversion
• Manage the social media channels and content calendar, ensuring posts are consistent with brand tone, relevant and compliant
• Own lifecycle marketing, automation and CRM initiatives to enhance targeting and personalisation
• Manage and analyse customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction)
• Translate data and feedback into clear insight reports and recommendations for marketing and product teams
• Build and maintain performance dashboards covering email KPIs, campaign ROI, conversion tracking, and overall marketing effectiveness
• Propose and manage digital budgets and channel allocations in line with strategic priorities
• Lead SEO and paid media activity with external agencies, ensuring campaigns are measurable, cost‑effective and continually optimised
• Partner with the Marketing Manager to integrate insight into journey design and campaign planning

Required Skills & Experience

• Marketing degree, CIM or equivalent experience
• 5+ years experience in digital marketing (including strategy development) and analytics, ideally within financial services or a fast‑paced B2B/B2C environment
• Strong understanding of and proven experience in SEO, paid social, analytics tools (GA4, Data Studio, Power BI), and CMS platforms
• Experience with email marketing platforms and marketing automation tools
• Proven experience with customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction). Confident analysing data, developing dashboards and reporting frameworks
• Analytical mindset and proven experience in turning data into actionable insight
• Excellent stakeholder management and communication skills, with the ability to influence senior stakeholders in relation to strategy
• Strong project management and organisational skills, comfortable managing multiple priorities
• Proven experience of managing third‑party agencies and technical suppliers
• Enthusiastic, proactive, strategic and creative thinker who thrives in a collaborative small‑team environment

Why Join?

At Recognise Bank, we’re building more than a bank — we’re creating a culture where people feel empowered to make a difference 💡, supported to be brilliant ✨ with a can do will do attitude, and trusted to do the right thing 🤝.

We believe that when our people thrive, so do our customers. That’s why we invest in an environment that reflects our values and supports your growth, flexibility, and wellbeing.

Here’s what you can look forward to:

• 🌴 Competitive Time Off – Generous annual leave plus bank holidays to rest, recharge, and enjoy life outside of work.
• 🌍 Work From Anywhere – Up to 4 weeks per year to work remotely from anywhere in the world.
• 📚 Learning & Development – Tailored training and support to grow your skills and achieve your professional goals.
• 🏠 Hybrid Working – To support your work‑life balance, we offer a hybrid working model with 3 days in the office and 2 days remote.
• 🩺 Private Medical Care with Vitality – Comprehensive healthcare including optical and dental coverage to keep you healthy.
• 💼 Enhanced Pension Scheme – Helping you plan and save for a secure future.
• 👶 Maternity, Paternity & Adoption Pay – Supporting you and your family during important moments.
• 🎉 Discretionary Company Bonus – Rewarding your contribution to our shared success.

If you're curious, driven, and ready to be part of something meaningful — where your ideas matter, your growth is supported, and your work makes a real impact — we’d love to hear from you.

Recognise Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.