Campaign Performance Manager

Publicis Groupe; Greater London; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A global media agency is seeking a Global Campaign Performance Manager to optimize and analyze performance of their global campaigns. The ideal candidate should have a strong background in paid media metrics, work well with complex datasets, and possess advanced Excel skills. This role involves leading performance reports, delivering actionable insights, and enhancing the overall campaign effectiveness. The position supports a hybrid work model, combining office presence with remote flexibility.

Qualifications

• Strong understanding of paid media metrics such as CPM, CPA, CTR.
• Experience with large, cross-channel datasets.
• Advanced Excel skills including pivot tables.

Responsibilities

• Lead performance reporting for global campaigns.
• Deliver in-depth post-campaign analysis with recommendations.
• Support mid-campaign optimizations with planning teams.

Skills

Analytical skills

Data manipulation

Communication skills

Collaboration

Organizational skills

Paid media understanding

Tools

Excel

PowerPoint

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

We’re now looking for a Global Campaign Performance Manager to join our Global Data & Analytics team — a role that sits right at the intersection of data, media, and global brand storytelling.

This is a fantastic opportunity for someone who loves turning complex, multi‑market media data into meaningful insights that shape future global campaigns — and who enjoys working with one of the world’s most iconic brands.

Responsibilities

As Global Campaign Performance Manager, you’ll be embedded within the global reporting team, partnering closely with central planning and activation teams. Your work will directly influence how global campaigns are optimised, evaluated, and evolved.

Key responsibilities include:

• Leading performance reporting for global, centralised campaigns across brand, education, sustainability, gaming, and digital experiences
• Delivering pacing reports, end‑of‑campaign reports, and deep post‑campaign analysis with clear, actionable recommendations
• Supporting mid‑campaign optimisations in collaboration with planning and digital activation teams
• Leading global post‑campaign analysis, integrating multi‑market performance and planning data
• Enriching insights using additional data sources such as brand studies, MMM outputs, search trends, and client‑owned data
• Translating complex media performance into clear narratives for stakeholders with varying levels of media knowledge
• Supporting data QA processes to ensure accuracy, consistency, and robustness of reporting
• Collaborating across global teams to improve reporting standards, processes, and innovation initiatives

Qualifications

We’re looking for someone who is analytically curious, detail‑oriented, and confident working in a fast‑paced global environment.

You’ll likely bring:

• Strong understanding of paid media planning, buying, and performance metrics (CPM, CPA, CTR, VTR, ROAS, etc.)
• Experience working with large, cross‑channel datasets and drawing clear “so what?” insights
• Advanced Excel skills (pivot tables, lookups, data manipulation) and strong PowerPoint storytelling ability
• Confidence working with multiple stakeholders across markets and disciplines
• Excellent organisational skills and the ability to manage multiple deadlines with precision
• A proactive, collaborative mindset and genuine enthusiasm for learning and improvement

Nice to have (but not essential):

• Agency experience in a media analytics or performance role
• Experience working in a global or multi‑market context
• Exposure to data visualisation or advanced analytics tools
• Understanding of global media taxonomies or data governance principles

Additional information

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).