Sales Enablement Manager

Maersk Training; Aberdeen City; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A global B2B organization is seeking a Sales Enablement Manager to lead the development of strategies that enhance global sales effectiveness. The ideal candidate will have experience in sales enablement within a B2B setting and strong familiarity with tools like Dynamics 365. Responsibilities include managing sales playbooks, creating standardized proposal frameworks, and driving adoption of sales tools across regions. This position offers an opportunity to significantly impact sales performance and customer value delivery.

Qualifications

• Proven experience in sales enablement or commercial excellence in global B2B.
• Strong hands-on experience with Dynamics 365.
• Ability to design and scale enablement frameworks.

Responsibilities

• Develop and maintain sales playbooks and deal guides.
• Deliver onboarding and continuous enablement programs.
• Ensure consistent value messaging across sales assets.

Skills

Sales enablement experience

Communication skills

Analytical skills

Project management

Stakeholder management

Tools

Dynamics 365

Job description

Overview

The Sales Enablement Manager will lead the development and execution of global sales enablement strategies, focusing on sales tools, consistent value messaging, and deal structuring. This role ensures our sales teams are equipped with the right frameworks, tools, and insights to drive efficiency, improve win rates, and deliver exceptional customer value.

Why Join us

You will play a pivotal role in shaping how our global sales teams operate, ensuring they are equipped with the right tools, insights, and processes to succeed. This is an opportunity to influence global sales effectiveness and drive measurable impact across the organization.

Key Responsibilities

• Develop and maintain sales playbooks, deal guides, and negotiation/value articulation tools
• Develop deal-stage frameworks and qualification standards to ensure rigor and consistency
• Create and manage standardized proposal and pricing frameworks relevant to deal type.
• Deliver onboarding, certification, and continuous enablement programs for sellers
• Produce quarterly enablement packs with updated tools, insights, and best practices
• Ensure consistent value messaging across all sales assets and communications
• Drive adoption of sales tools and frameworks across regions and measure impact

We are looking for

• Proven experience in sales enablement or commercial excellence within a global B2B organization
• Strong hands-on experience with Dynamics 365
• Solid understanding of sales processes, tools, and value messaging (experience in safety‑critical industries is an advantage) and demonstrated ability to build and enhance existing setups.
• Ability to design and scale enablement frameworks and programs aligned with business goals
• Strong stakeholder management and ability to collaborate cross‑functionally with Sales, Finance, Marketing, and Products
• Data-driven mindset with experience measuring, analysing, and optimizing enablement impact
• Excellent written and verbal communication skills
• Strong analytical and strategic thinking capabilities
• Proven project management skills managing multiple initiatives across global regions
• Prior experience in a frontline sales role
• Ability to drive change and adoption of new tools, processes, and ways of working in complex organizations