Head of Digital

Spa Breaks Ltd; Brighton; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading travel agency in Brighton seeks a Head of Digital to lead strategic development and execution of its digital marketing strategy. The job entails optimizing ROAS, managing PPC campaigns, and expanding channels while driving customer acquisition. Ideal candidates should have significant digital marketing experience, especially in PPC and analytics. This role combines both strategic leadership and hands-on execution, making it perfect for someone with strong analytical skills and a passion for digital growth.

Benefits

Hybrid Working

Holiday Buy Back Scheme

Path to Wellness Programme

Employee Assistance Programme (EAP)

Online GP Service

Flu Jab Vouchers

Gym Allowance

Cycle to Work Scheme

Perkbox Membership

In-house Discounts

Employee Referral Scheme

Social Events

Familiarisation Trips

Long Service Awards

Life Insurance

Nursery Scheme

Qualifications

• Experience in digital marketing with significant PPC budget management.
• Proven track record in scaling digital channels while maintaining efficiency.
• Solid understanding of SEO and affiliate marketing channels.

Responsibilities

• Lead digital marketing strategy, optimizing ROAS across channels.
• Execute hands-on campaign management, including testing and troubleshooting.
• Develop and implement strategic plans to enhance channel mix.

Skills

PPC expertise

Google Ads proficiency

Analytical skills

Strategic thinking

Stakeholder management

Tools

GA4

Tableau

Job description

Lead and scale Spabreaks’ digital growth. Own PPC-led strategy, optimise ROAS through data-driven insight, and expand channels while balancing hands‑on delivery with strategic leadership.

Company

Spabreaks.com is a dynamic and growing business, transitioning from private ownership into trade ownership with strong private equity backing.

Established in 2007, Spabreaks.com made an immediate name within the travel sector and quickly became Europe’s leading Spa Travel Agency. Having opened with just 2 staff and 25 UK based venues we have been on a rollercoaster journey and have now grown to a team of 65, working with over 550 of the world’s leading spa hotels in the UK and Ireland. We send away over 6000 travellers each week and have won multiple industry awards.

We are a digital leader in the industry with now over +90% of our customers booking online and end to end connectivity with our valued spa partners, and we are just getting started!

What makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in online travel as we continue to make huge waves in the market and develop Spabreaks.com into a household name in the online travel industry.

Purpose

As the Head of Digital at Spabreaks.com, you will lead the strategic development and hands‑on execution of our digital marketing strategy across all channels. This role combines strategic leadership with operational expertise to drive customer acquisition, optimise ROAS, and scale our digital presence across existing and emerging channels.

The ideal candidate will be highly analytical and data‑driven, using performance insights to inform campaign optimisation, budget allocation, and strategic decision‑making. With PPC as our primary acquisition channel, deep expertise in this area is essential, alongside the ability to expand into complementary digital channels to diversify and strengthen our marketing mix.

Main Responsibilities and Duties

• Lead and execute our digital marketing strategy, with channels including PPC, YouTube Ads, Meta Ads, SEO, Affiliates
• Develop and implement strategic plans to expand and diversify our channel mix, such as programmatic and emerging platforms
• Monitor and respond to the evolving digital landscape, leading AI adoption initiatives and adapting strategies to market changes
• Execute hands‑on campaign management including implementation, testing, optimisation, and troubleshooting across all platforms
• Own performance optimisation across all digital channels, ensuring maximum ROAS and efficient budget allocation based on data‑driven insights
• Manage and develop a small team plus external contractors, providing guidance, support, and performance management
• Establish and monitor comprehensive reporting frameworks and dashboards to track channel performance, budget pacing, and ROI
• Conduct regular analysis of campaign performance, customer acquisition costs, and lifetime value to inform strategic decisions and budget allocation
• Collaborate with other teams across the business, including brand, products & development teams to ensure campaign alignment with broader marketing objectives
• Present performance insights and strategic recommendations to senior leadership and key stakeholders

Skills & Experience

• Experience in digital marketing with deep expertise in PPC, including managing significant budgets
• Expert-level proficiency with Google Ads (Search, Shopping, Display, Performance Max, YouTube) plus strong experience with Meta Ads and Bing Ads
• Solid understanding of SEO, affiliate marketing, and other digital acquisition channels with ability to integrate cross‑channel strategies
• Highly analytical and data‑driven with advanced performance analysis skills, including attribution modelling, customer journey analysis, and incrementality testing
• Strategic thinker with strong hands‑on execution capabilities - comfortable working at both strategic and tactical levels simultaneously
• Proven track record of scaling digital channels while maintaining or improving efficiency metrics and ROAS
• Proficient with analytics and reporting platforms (GA4, Tableau or similar) with ability to build custom dashboards and translate complex data into actionable insights
• Excellent stakeholder management and communication abilities, including presenting data‑driven recommendations to senior leadership
• Experience in travel, e‑commerce, or marketplace businesses highly beneficial; familiarity with CRO principles and A/B testing frameworks advantageous

At Spabreaks.com, We’re committed to creating a supportive, inclusive, and rewarding workplace. Our benefits are designed to promote wellbeing, flexibility, and personal growth, while helping you make the most of life both in and out of work.

• Hybrid Working – enjoy the best of both worlds with 2 days working from home and 3 days based in our Brighton office
• Holiday Buy Back Scheme – added flexibility to tailor your annual leave to your lifestyle
• Path to Wellness Programme – access to yoga, pilates, chair massages, lunchtime wellbeing seminars with industry experts, and more
• Employee Assistance Programme (EAP) – confidential support for mental health, financial, and personal wellbeing
• Online GP Service – quick and convenient access to medical advice, prescriptions, and appointments
• Flu Jab Vouchers – helping you stay well during flu season
• Gym Allowance / Corporate Health Club Discount – support for staying active and prioritising your health
• Cycle to Work Scheme – save money on a new bike and promote a healthier commute
• Perkbox Membership – access to exclusive discounts, rewards, wellbeing tools, and recognition
• In-house Discounts – generous savings with Wowcher, Spabreaks, and our trusted partners
• Employee Referral Scheme – receive rewards for recommending great people to join our team
• Social Events – regular company and team events to connect, celebrate, and have fun
• Familiarisation Trips – experience our products and partners first‑hand
• Long Service Awards – bonuses and recognition to celebrate your career milestones with us
• Life Insurance / Death in Service Cover – peace of mind for you and financial protection for your loved ones
• Nursery Scheme – support with childcare costs through salary sacrifice

Join us and be part of a team that values your growth, well‑being, and success!