Head of Commercial

City of London; Greater London; Hybrid; GBP 68,000 - GBP 78,000; Full time

Job summary

A leading cultural institution is seeking a Head of Commercial to drive income growth and enhance visitor experiences at Tower Bridge. This role involves developing bold commercial strategies and leading multi-disciplinary teams to unlock new opportunities. Candidates should have proven experience in visitor attraction management and a collaborative approach to partnership-building. The position offers a competitive salary and a hybrid working model, aiming to preserve the Bridge’s unique cultural heritage.

Qualifications

• Proven experience in developing successful commercial strategies.
• Experience across visitor attractions or cultural venues.
• Strong knowledge of pricing strategies and income diversification.

Responsibilities

• Lead income-generating activities at Tower Bridge.
• Shape and deliver bold commercial strategy for growth.
• Enhance visitor experiences and embed commercial thinking.

Skills

Strategic thinking

Commercial innovation

Business development

Team leadership

Partnership development

Budget management

Knowledge of market trends

Job description

Overview

Job Title: Tower Bridge - Head of Commercial

Posting Start Date: 09/02/2026

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required have also been included. Workplace role categories describe our approach to workplace attendance.

• Salary: £68,300 - £77,400
• Contractual Hours: 35 hours per week
• Basis: Permanent
• Workplace category: Hybrid
• Attachments: Job Information Pack

About us

welcoming almost one million visitors each year. It is one of five bridges supported and maintained by the charity CityBridge Foundation, which is also London’s biggest independent charitable funder.

This is an exciting time to join us. Tower Bridge is embarking on an ambitious transformation programme – Tower Bridge in Motion – shaping the future of London’s defining landmark. Through major initiatives and estate-wide improvements, the programme will enhance visitor experiences, inspire innovation and strengthen community engagement, while preserving and celebrating the Bridge’s unique cultural heritage.

Our vision is to be an exemplar visitor attraction driven by social values that excites, inspires, engages and connects everyone we reach and encounter.

About the role

We are seeking an experienced and visionary Head of Commercial to lead income-generating activity at Tower Bridge.

In this new leadership role, you will shape and deliver a bold commercial strategy that drives income growth, strengthens existing revenue streams, and unlocks new opportunities while enhancing the visitor experience. You will embed commercial thinking into capital projects and strategic planning, securing Tower Bridge’s long-term success as a leading cultural destination.

About you

• A strategic thinker and commercial innovator, with proven experience in navigating complex organisations.
• Experienced in developing and delivering successful commercial strategies across visitor attractions, cultural venues, or retail.
• Skilled in business development and ROI analysis, with strong knowledge of pricing strategies, income diversification, and market trends.
• An inspirational leader, skilled at motivating multi-disciplinary teams and driving high performance.
• Collaborative and partnership-focused, with experience building strategic relationships to drive revenue growth.
• Experienced in managing budgets and achieving ambitious targets.
• Passionate about our mission and charitable purpose and committed to responsible business practices, embedding inclusivity, social value, and sustainability into commercial activities.

Closing date: 12 noon on Monday 9 March 2026

Interviews are expected to take place on Thursday, 19 March 2026 in person at Tower Bridge Offices, Tower Bridge Road, London SE1 2UP. As part of the interview process, candidates will be required to deliver a presentation.

To apply online please click the Apply online button below.

Alternatively, please contact 020 7332 3978 (24 hr answerphone) quoting reference number OCBF1086 if you experience any difficulties. A minicom service for the hearing impaired is available on 020 7332 3732.

The City of London Corporation is committed to Equal Opportunities and welcomes applications from all sections of the community.

Because our roles are so varied, we don’t have a ‘one size fits all’ policy for workplace attendance. How many days a week you’ll be required to attend your workplace will depend on the requirements of your role. It’s important that you understand the requirements before applying to ensure you are able to meet them. We are committed to considering requests to work flexibly. Requests will be considered by the recruiting manager in line with our policies and business needs.

For more information on our categories for workplace attendance, please view our guide here.

We will be reviewing this policy and approach at regular intervals to ensure we’re meeting our attendance needs.

The City of London Corporation is currently undergoing a programme to ensure that our pay and reward practices are competitive and equitable across the whole organisation, to ensure that everyone has the opportunity to thrive in the work that we do.