Brand Director

Mesh-AI Limited; Stafford, Crewe; On-site; GBP 125,000 - GBP 150,000; Full time

Job summary

A leading automotive retailer is seeking a Brand Director for their BMW and MINI division in the UK. The role involves overseeing three locations—Stoke, Stafford, and Crewe—ensuring exceptional performance and customer experience. The ideal candidate will have a strong track record in the motor trade, leadership skills, and the ability to drive growth and operational excellence. Core benefits include competitive salaries, enhanced family leave, and mental health support services, alongside professional development opportunities.

Benefits

Competitive salaries

Generous annual leave

Enhanced family leave

Techscheme for discounted technology

Smart Health access

Dental insurance

Critical illness cover

Discounted gym memberships

Travel insurance

Qualifications

• Significant experience in a senior leadership role within the motor trade.
• Strong financial acumen and track record of commercial success.
• Influential communicator with exceptional stakeholder-management skills.

Responsibilities

• Leading and developing management teams across Stoke, Stafford, and Crewe.
• Ensuring each site delivers exceptional sales and profitability results.
• Embedding premium brand standards and operational excellence.

Skills

Leadership

Financial acumen

Communication

Customer-centric approach

Stakeholder management

Job description

Crewe, England, United Kingdom; Stafford, England, United Kingdom; Stoke-on-Trent, England, United Kingdom

About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Brand Director – BMW & MINI

Location: UK based with Travel Required across sites

Lookers Motor Group Limited is seeking an exceptional Brand Director to lead our BMW and MINI division — a prestigious opportunity to shape the performance, culture, and strategic direction of two of the world’s most iconic automotive brands.

This high‑profile role carries full responsibility for the operational and commercial success of our BMW/MINI sites across Stoke, Stafford, and Crewe, ensuring each location delivers outstanding customer experience, strong financial performance, and consistent brand excellence.

About the Role

As Brand Director, you will oversee a multi‑site operation, guiding leadership teams and ensuring each centre operates to the highest standards. You will be the driving force behind performance, culture, and customer satisfaction across all three locations.

Responsibilities

• Leading and developing management teams across Stoke, Stafford, and Crewe
• Ensuring each site delivers exceptional sales, aftersales, and profitability results
• Maintaining strong relationships with BMW Group UK and representing Lookers at a senior level
• Embedding premium brand standards and operational excellence across all departments
• Driving customer satisfaction, retention, and loyalty across the region
• Identifying growth opportunities and implementing strategic initiatives
• Creating a high‑performance culture that motivates and empowers colleagues

About You

We’re looking for a dynamic, commercially astute leader with a proven track record in senior automotive management. You’ll bring strategic vision, operational discipline, and the ability to inspire teams across multiple sites.

Ideal Candidate

• Have significant experience in a senior leadership role within the motor trade
• Demonstrate strong financial acumen and a history of delivering commercial success
• Be an influential communicator with exceptional stakeholder‑management skills
• Thrive in a premium‑brand environment with high customer expectations
• Bring a forward‑thinking, customer‑centric approach to leadership
• Possess the credibility to represent Lookers and BMW/MINI at the highest level

Core Benefits

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Critical illness cover for peace of mind during life's most challenging moments

Financial Wellbeing

• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Free will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection
• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history, and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.