Global Paid Search Manager – iGaming Growth & ROAS

DAZN Group; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading sports entertainment company in Greater London is looking for a Paid Search Manager for DAZN Bet. This role involves owning the Paid Search channel strategy for Sports Betting and Casino, focusing on execution and optimization across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, especially in regulated industries like iGaming. Benefits include 25 days of annual leave, private medical insurance, and opportunities for flexible working.

Benefits

Access to DAZN

25 days annual leave

Private medical insurance

Pension contributions up to 5%

Flexible working opportunities

Qualifications

• Deep, hands-on expertise managing Google Ads in high-scale environments.
• Strong experience in iGaming or similarly regulated performance industries.
• Proven ability to drive profitable player growth through Paid Search.

Responsibilities

• Own the global Paid Search channel P&L across Sportsbook and Casino.
• Define and execute Paid Search strategy across various platforms.
• Partner with teams to optimise registration and conversion funnels.

Skills

Google Ads management

iGaming experience

Analytical skills

Bidding strategies understanding

Commercial mindset

Passion for sports

Tools

GA4

BigQuery

Looker

Job description

A leading sports entertainment company in Greater London is looking for a Paid Search Manager for DAZN Bet. This role involves owning the Paid Search channel strategy for Sports Betting and Casino, focusing on execution and optimization across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, especially in regulated industries like iGaming. Benefits include 25 days of annual leave, private medical insurance, and opportunities for flexible working.