Behaviour Change Marketing Lead – Waste & Recycling

Swale Independents Alliance group; Sittingbourne; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A local government authority in Sittingbourne seeks a Marketing Communications Officer to drive recycling initiatives through effective multi-channel campaigns. The role requires expertise in traditional and digital marketing, with a strong emphasis on behavior change. Candidates should have a creative perspective and the ability to analyze data, producing measurable results. The position offers a supportive environment with competitive benefits and a flexible working policy.

Benefits

Generous holiday entitlement

Free parking

Local Government Pension Scheme

Cycle to work scheme

Employee Assistance Programme

Qualifications

• Experience in marketing and communications, especially behavior change.
• Proficiency in online marketing tools and analytics.
• Great written and verbal communication skills.

Responsibilities

• Deliver multi-channel marketing campaigns to increase recycling rates.
• Analyze resident data and diagnose barriers.
• Collaborate with non-marketing colleagues.

Skills

Traditional marketing

Outdoor advertising

Print marketing

Online marketing tools

Data interpretation

Job description

A local government authority in Sittingbourne seeks a Marketing Communications Officer to drive recycling initiatives through effective multi-channel campaigns. The role requires expertise in traditional and digital marketing, with a strong emphasis on behavior change. Candidates should have a creative perspective and the ability to analyze data, producing measurable results. The position offers a supportive environment with competitive benefits and a flexible working policy.