Group CRM Transformation Lead

Postcode Lottery Group; City of Edinburgh; On-site; GBP 70,000 - GBP 100,000; Full time

Job summary

A non-profit lottery organization in Scotland is seeking a Group CRM Lead to drive a wide-ranging CRM transformation. This role focuses on maximizing customer engagement and implementing a unified CRM strategy across various markets. The ideal candidate will possess over a decade of experience in data-driven marketing, excellent leadership skills, and a strong analytical mindset. You will work closely with various teams and act as a trusted advisor to ensure CRM processes are deeply embedded and compliant across all operations.

Qualifications

• 10+ years of experience in data-driven marketing or CRM roles.
• At least 5 years in a leadership position in a B2C company.
• Hands-on experience with marketing automation tooling.

Responsibilities

• Lead CRM transformation across multiple markets.
• Ensure measurable customer and business value from CRM initiatives.
• Support local markets in increasing CRM maturity.

Skills

Data-driven marketing

CRM expertise

Stakeholder management

Change management

Analytical mindset

Leadership skills

Education

Master’s degree in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Data analytics software

Job description

A non-profit lottery organization in Scotland is seeking a Group CRM Lead to drive a wide-ranging CRM transformation. This role focuses on maximizing customer engagement and implementing a unified CRM strategy across various markets. The ideal candidate will possess over a decade of experience in data-driven marketing, excellent leadership skills, and a strong analytical mindset. You will work closely with various teams and act as a trusted advisor to ensure CRM processes are deeply embedded and compliant across all operations.