Marketing Manager

Realisetraining; Remote; GBP 34,000 - GBP 40,000; Full time

Job summary

A leading training organization seeks an experienced Marketing Manager with extensive B2B marketing expertise to lead strategic initiatives. The role involves developing marketing plans, managing campaigns, and engaging with stakeholders in the gas and energy sectors. Candidates should be data-driven, adept at handling multiple projects, and possess excellent communication skills. The position offers a salary of up to £40,000 with a 10% bonus, alongside various benefits including flexible working hours and generous holiday allowances.

Benefits

25 days holiday plus public and bank holidays

Flexible working

Health Shield scheme

Life insurance

Enhanced maternity, paternity and adoption pay

Employee Assistance Programme

£1,000 Employee Referral Bonus scheme

Qualifications

• Strong experience in B2B marketing at manager level in a similar sector.
• Proven ability to create and deliver marketing plans that drive commercial success.
• Data-driven mindset with experience using analytics to optimise marketing performance.

Responsibilities

• Own and deliver Smart Energy Training’s marketing plan and budgets.
• Plan, deliver and report on highly targeted marketing campaigns.
• Create compelling content to position Smart Energy Training as a thought leader.

Skills

B2B marketing experience

Data-driven mindset

Project management

Strong communication skills

Commercial acumen

Job description

Overview

We’re looking for an experienced Marketing Manager with a specialism in B2B marketing and some experience with B2C marketing. In this role, you will lead the marketing strategy to support our high-growth commercial business plans within the gas, plumbing, heating and renewable energy sectors. Working closely with the Smart Energy Training leadership team, the Head of Marketing and other key stakeholders you will develop and execute high impact targeted campaigns to engage employers and learners in line with commercial objectives.

Responsibilities

• Strategy, planning, implementation and reporting – Own and deliver Smart Energy Training’s marketing plan and budgets in line with business growth objectives.
• Segment the B2B and B2C audiences, understand their needs, drivers and pain points to clearly articulate propositions at different points in the customer\'s journey.
• Plan, deliver and report on highly targeted marketing campaigns to drive marketing leads, customer conversions and repeat business.
• Present campaign and marketing performance with clear ROI measures at senior leadership meetings.
• Identify industry trends, policy changes, and customer needs to tailor marketing approaches.
• Marketing and Lead Generation – Work with the digital team to drive high-quality leads through SEO, PPC, Paid Social and email marketing campaigns.
• Identify new marketing initiatives to support non-digital tactics.
• Create and manage website content and landing pages to support lead generation.
• Use CRM platforms to analyse, track and report on conversion rates.
• Use data to optimise campaigns and improve ROI.
• Stakeholder Engagement and Sales Enablement – Partner with the operational team to support pipeline growth and conversion.
• Develop sales enablement assets to support business objectives.
• Build strategic partnerships with industry bodies and associations to strengthen Smart Energy Training’s market position.
• Content & Thought Leadership – Create compelling content, including case studies, whitepapers, and reports.
• Position Smart Energy Training as a thought leader by leveraging insights into skills gaps and workforce development.
• Work with our external PR agency to raise the profile of Smart Energy Training.
• Event & Partnership Marketing – Lead marketing for sector events, conferences, and employer engagement initiatives, building strong relationships across the sector.
• Support the operational team with local events.

More details

Click here for more details: Marketing Manager

Benefits

• 25 days holiday plus public and bank holidays
• Birthday and Christmas Eve off
• Flexible working
• Health Shield scheme
• Life insurance
• Enhanced maternity, paternity and adoption pay
• Sick pay
• Bereavement leave
• Employee Assistance Programme
• £1,000 Employee Referral Bonus scheme

About You

• Strong experience in B2B marketing at manager level in a similar sector
• Proven ability to create and deliver marketing plans that drive commercial success, in a high-growth environment.
• Comfortable managing multiple projects and priorities simultaneously, maintaining momentum and quality under pressure
• Ability to develop sector-specific messaging, content and campaigns that resonate with our target audience
• Experience working in a multi-stakeholder environment, supporting all business requirements
• Data-driven mindset with experience using analytics to optimise marketing performance and measuring ROI
• Commercially minded with experience of planning and managing marketing budgets

About Us

• Realise helps more than 18,000 learners every year to achieve their goals. We only specialise in the areas we have in-depth expertise in, that’s early years & education, health & social care, transport, business skills, and adult skills.
• Our mission has always been clear, to deliver great training programmes.
• We promote the wellbeing of all our learners and our employees and are fully committed to safeguarding, safer recruitment and fulfilling our Prevent Duty obligations.
• Please be aware that all successful applicants will undergo a DBS and online search check at the job offer stage. We request proof of qualifications and the Right to Work in the UK.
• Realise is committed to investing in the latest technology to support our learners and teams. As part of our quality assurance and training processes, we may occasionally record audio and visual content. By applying, you acknowledge and accept this as part of our working environment.
• Realise have been in business over 35 years from our humble roots in Sheffield, to over 500 employees UK-wide. We are proud of be a part of the AQA charity group.

Location: Home Worker / Home-based

Department: Marketing

Job Title: Marketing Manager

Salary: Up to £40,000 plus 10% bonus

City: Home-based

Country: United Kingdom