Field Marketer

Profound; Greater London; On-site; GBP 90,000 - GBP 125,000; Full time

Job summary

A marketing technology company is looking for a Field Marketer to own their field marketing strategy in the EMEA region. The successful candidate will design and execute multi-touch campaigns, while closely collaborating with sales teams to foster engagement and drive revenue. This role requires a proactive and resourceful individual with experience in B2B SaaS environments, capable of managing tradeshows and events effectively. The base salary is between £90,000 and £125,000, alongside equity and extensive benefits.

Benefits

Equity

Comprehensive benefits package

Qualifications

• Experience executing field marketing programs in B2B environments.
• Ability to collaborate and align with sales teams.
• Strong project management and organizational skills.

Responsibilities

• Build and execute multi-touch EMEA based field marketing campaigns.
• Drive tradeshow strategy from planning to post-event.
• Support pipeline generation and ensure campaign success.

Skills

Field marketing

Campaign management

B2B SaaS experience

Sales alignment

Event execution

Data analysis

Job description

Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, our platform gives marketers visibility into how they appear in ChatGPT, Perplexity, Gemini, and beyond.

We’re building the marketing platform for the answer-engine era and we aim to be the go-to brand in the category.

That’s where you come in.

As Field Marketer, you’ll own the strategy and execution of Profound’s field marketing motion: tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue.

This is not a “set up a booth and hope” role. This is a roll-up-your-sleeves, get-it-done, deeply sales-aligned position.

What You’ll Do

Build and execute multi-touch EMEA based field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives - before, during, and after the moment

Drive Profound’s EMEA tradeshow strategy end-to-end: target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion

Partner tightly with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up - and celebrate wins together

Think in campaigns - get scrappy and build multichannel activations

Actively support pipeline generation: booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum

Design and run field ABM programs (1:few, 1:many) that combine events, direct mail, social, email, and outbound motion

Work with partners to amplify joint go to market

Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives

Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality

Track and report on performance: meetings held, pipeline influenced, conversion rates, and qualitative sales feedback

Continuously test, iterate, and improve - this is a fast-paced environment where learning velocity matters

Success in the Role

Sales trusts field programs and actively asks to be involved

Tradeshows consistently result in qualified meetings, not just scans

Campaigns are multi‑touch by default (pre, during, post)

SDRs and AEs feel supported, not surprised

You can answer: “What did field marketing contribute this quarter?” in one slide

Who You Are

A doer, not just a planner - you thrive in fast‑moving environments and love being in the action

You’ve built and executed field marketing or demand gen programs in B2B SaaS or tech (tradeshows, roadshows, regional events, ABM, outbound‑aligned campaigns)

You understand that great field marketing is campaigns + sales alignment, not swag and smiles

Comfortable working side‑by‑side with AEs and SDRs - sharing goals, pressure, and wins

You have strong instincts for messaging, audience targeting, and on‑the‑ground execution

You’re organized, scrappy, and resourceful - when things break, you fix them

Data‑minded: you care about pipeline, influence, and what actually moved the needle

Bonus: experience with social amplification, LinkedIn programs, partner marketing, or early‑stage companies

For this role, the expected base salary range is £90,000– £125,000, plus equity and a full suite of benefits and perks. Final compensation will depend on skills, experience, and location.