Director of Sales

Edyn; Greater London; On-site; GBP 65,000 - GBP 85,000; Full time

Job summary

A dynamic hospitality company in Greater London is seeking a Director of Sales for maternity cover. This critical role involves driving sales performance across properties and achieving ambitious targets. The ideal candidate will have a strong background in hospitality sales, exceptional relationship-building skills, and a strategic mindset. Responsibilities include executing sales strategies, managing key accounts, and developing new business opportunities. Join us to redefine modern hospitality and deliver extraordinary guest experiences.

Qualifications

• 4 years of hotel experience managing over £3m of annual business.
• Proven track record in exceeding sales targets in hospitality.
• Strong local market knowledge with an extensive network.

Responsibilities

• Develop and execute property-level sales strategies to meet revenue targets.
• Accountability for B2B revenue targets and direct revenue generation.
• Collaborate with teams while maintaining ownership of revenue goals.

Skills

Commercial acumen

Relationship-building

Problem-solving

Negotiation skills

Written communication

Verbal communication

Business technology proficiency

Tools

Word

PowerPoint

Excel

CRM

PMS

Job description

DIRECTOR OF SALES – LONDON WEST (MATERNITY COVER)

Reporting to the Senior Sales Director - UK and Ireland, this role will drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the West London market, delivering exceptional revenue growth through strategic account management and targeted new business development.

This role is based on property 5 days a week.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

THE WORK IN YOUR HANDS

• Developing and executing property-level sales strategies aligned with KPIs to consistently meet or exceed revenue targets across your portfolio
• Delivering against ambitious B2B revenue targets with full personal accountability for results
• Dedicating approximately 25% of your efforts to direct revenue generation through hands-on account management - identifying growth opportunities, increasing market share, and maximising yield from existing clients
• Allocating 75% of your time to high-impact new business development - personally identifying, pursuing and closing new corporate clients that deliver significant incremental revenue
• Implementing rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries
• Actively pursuing revenue opportunities across all segments including corporate, groups, M&E, mid & extended stay
• Working collaboratively with the Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targets
• Maintaining disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline management
• Providing detailed, data-driven reporting to key stakeholders on sales activity, pipeline development and revenue performance
• Personally hosting FAM trips, property showcases, sales presentations and events to drive business to your properties
• Ensuring rigorous adherence to all internal processes for effective account management
• Maintaining comprehensive, up-to-date records with accurate client information in all databases
• Producing actionable management information from internal systems to support strategic decision-making

THE FIRE YOU CARRY

• Exceptional commercial acumen with proven sales achievement
• Superior relationship-building capabilities with C-suite decision makers
• Advanced problem-solving and negotiation skills
• Strategic planning and organisational excellence
• Outstanding written and verbal communication
• Advanced proficiency in business technology tools for sales presentations and reporting
• Demonstrating advanced proficiency with Word, PowerPoint, Excel, CRM and PMS

YOUR PROVEN TRACK

• 4 years previous hotel experience across multiple European / international jurisdictions looking after £3m plus of annual business
• Proven track record of consistently exceeding sales targets in hospitality or related sectors
• Significant hospitality sales and strategic account management experience with demonstrable results
• Established local market knowledge with active network of industry contacts
• Comprehensive understanding of the business travel industry, with specific expertise in the hospitality and serviced apartment sector

WHAT WE LOOK FOR

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.