Area Sales Manager

Edyn; Liverpool; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A distinguished hospitality brand is seeking an Area Sales Manager in Liverpool to spearhead sales activities across their portfolio. The ideal candidate will have over 4 years of experience in hotel or serviced apartment sales, with a strong background in account management and client relations. Responsibilities include developing sales plans, achieving targets, and managing key corporate clients. Join a team dedicated to redefining modern hospitality with character and purpose.

Qualifications

• 4+ years’ experience in hotel, serviced apartment, or relocation housing sales.
• Experience managing client portfolios with annual revenues of £3m+.
• Local knowledge and contacts in the local region.
• Hospitality sales and account management experience.

Responsibilities

• Developing a local sales plan for properties.
• Delivering and exceeding sales targets.
• Nurturing existing relationships and winning new business.
• Managing key clients and conducting reviews.
• Hosting property showcases and sales presentations.

Skills

Customer service skills

Commercial awareness

Problem-solving ability

Planning and organisation

Communication skills

Tools

Word

PowerPoint

Excel

Job description

AREA SALES MANAGER – LIVERPOOL

Is selling in your DNA? Have you got a knack for unearthing leads and turning them into loyal customers? Do you thrive on building and nurturing relationships?

You’d be at the sales-helm of our Liverpool Locke property when it’s most exciting. Reporting to the Senior Director Sales – UK & Ireland, you’ll take ownership of ongoing sales activity, using your local knowledge and networking prowess to develop profitable, sustainable business.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost. This is our backdrop. We’re on an exciting journey step on stage and play your part.

THE WORK IN YOUR HANDS

• Developing a local sales plan for each of the properties within your portfolio
• Delivering and exceeding individual and team targets
• Actively nurturing existing relationships while seeking and winning new business
• Managing key clients within the corporate, group, consortia and extended stay segments, conducting reviews to identify opportunities and executing development plans to maximise revenue
• Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central accounts
• Identifying new and existing leads and liaising with decision makers
• Ensuring databases are kept up to date
• Staying in-the-know with Locke business developments across all locations
• Reporting to key stakeholders on sales activity
• Hosting fam trips, property showcases, sales presentations and events
• Taking part in training when needed

THE FIRE YOU CARRY

• Innate customer service skills
• No-nonsense commercial awareness
• Brain built for problem solving
• Determination to deliver on individual and team targets
• Tenacious and courageous mindset
• Impeccable planning and organisation
• Next-level communication
• Demonstrable understanding of Locke’s business and brand
• Competence in Word, PowerPoint and Excel for sales presentations and reporting

YOUR PROVEN TRACK

• 4+ years’ experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets.
• Experience managing client portfolios with annual revenues of £3m+.
• Local knowledge and contacts in the local region
• Hospitality sales and account management experience in the local region

WHAT WE LOOK FOR

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose. If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.