General Sales Manager

Colin Appleyard Limited; Hull and East Yorkshire; On-site; GBP 35,000 - GBP 65,000; Full time

Job summary

A family run car dealership in Hull is seeking a driven General Sales Manager to lead their team and optimize sales performance. The role offers a competitive salary starting at £35,000 with OTE of £65,000. Responsibilities include achieving sales targets, training staff, and developing sales strategies. Candidates with a strong customer engagement background and leadership skills are preferred. The dealership emphasizes family values and offers world-class training for success.

Benefits

30 days annual leave

Company demonstrator

Preferential service rates

Qualifications

• Must be driven and ambitious with a can-do attitude.
• Possess strong leadership skills to manage a sales team.
• Experience in customer relations is necessary.

Responsibilities

• Achieve and exceed sales targets through a motivated team.
• Train, develop, and monitor sales personnel performance.
• Develop strategies to increase business profitability.

Skills

Customer engagement

Sales strategy development

Team leadership

Communication

Problem-solving

Job description

Hull, United Kingdom | Posted on 23/01/2026

We are looking to recruit a driven, ambitious individual tojoin our Skoda/BYD Hull team as General Sales Manager.

This is a fabulous opportunity to join a family run businessin the AM top 50 and represent one of our fantastic manufacturerpartners.This role comes with a competitive basic salary of £35,000 withan achievable OTE of £65,000.

About our business

Our business started over 60 years ago and has been in thesame family ever since. From our very humble beginnings, we have grown to be inthe top 50 car dealers in the country. Across our 26 businesses we have astable workforce of over 600 people, many of whom have been with us for years.We are always on the lookout for nice, genuine people who genuinely care aboutour customers and have a can-do attitude.

Our recruitment philosophy is that we recruit for attitudeand train for skills, which means that although we’re often looking forspecific technical skills, if you like working with customers and you areattracted by our Family Values of Fit, Fun, Family and Fearless, you’ll fit inwell here and we’d like to hear from you even if you have no experience of theautomotive industry.

We offermanufacture trainingfor productknowledge to give you the technical skills you need, and we work with our ownworld class sales trainer who will give you everything you need to be a “topone percenter”.

We’ll expect you to work hard but in return we’ll offer youan industry leading package, flexible working hours and a real opportunity toprogress: we prefer to promote from within and you will see this in every oneof our sites. You must possess an outrageous ambition to want to be the bestand you won’t let anyone stop you.

Key objectives within the role

• Toachieve and strive to exceed all targets and sales objectives through awell-developed and motivated sales team.
• Ensurethe sales team have full knowledge and understanding of product,promotional and marketing activities, and communicate visions and goals tostaff by planning and preparing thoroughly for the daily sales meeting.
• Ensurethat the department is adequately staffed in order to achieve departmentalobjectives.
• Conducta detailed induction with all new sales personnel, and continue to monitorachievements and review individual’s performance through the Company’sdevelopment review process.
• Tomanage the training and development of the sales executives, developingskills to support improvements in job performance and to aid careeradvancement.
• Delegateresponsibilities to appropriate personnel and monitor progress to ensurethe task is completed as directed
• Towork with the Head of Sales to formulate policies and procedures toachieve maximum profitability
• Developstrategies, objectives and action plans to increase business and ensuremaximum profitability and volume sales targets are achieved and exceeded.
• Plan,oversee and monitor the completion and success of sales campaigns,advertising and promotional activities to maximise car and extras salesand also create and maintain a positive and professional image of theretailer.
• Analysecurrent procedures to identify opportunities for improvements.
• Builda strong rapport with financial institutions and other relevantbusinesses.
• Tomaximise sales and profitability through satisfaction and retention ofcustomers.
• Ensureappropriate communication is sent to all customers to establish long-termmarketing objectives. Consult with customers to establish their needs andcontinue to maintain good relationships with customers by meeting andexceeding their expectations. Handle dissatisfied customers calmly,resolve complaints with sensitivity and involve others when needed.

What we offer

• Worldclass training provided from our own trainer and our brand partners
• 30days annual leave inclusive of 8 bank holidays, increasing with length ofservice
• Preferentialrates for servicing and repairs on your family and friend’s cars.
• Companydemonstrator

Hours:

Your normal working hours are Mon-Fri: 8.30am to 6.30pm.

Sat:9:00am-5:00pm

Sun: 10:30am-4:00pm

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race,ethnicity, gender, age, national origin, religion, disability or other characteristics.