Franchise Digital Growth & Partnerships Lead

Lululemon; Greater London; Hybrid; GBP 45,000 - GBP 65,000; Full time

Job summary

A global athletic apparel company is seeking a Digital Franchise Manager to enhance e-commerce and digital marketing for franchise partners. The role involves training partners on digital tools, managing influencer programs, and aligning marketing needs with company guidelines. The ideal candidate has 4+ years in e-commerce and strong digital marketing skills. This hybrid position requires in-person collaboration at least 4 days a week, offering a unique opportunity to drive digital strategy in a fast-paced environment.

Qualifications

• 4+ years experience trading and merchandising ecommerce platforms.
• Proven experience in Digital Marketing across a digital commerce ecosystem.
• Knowledge of SEO and Digital Media platforms including SEM.

Responsibilities

• Train partners on ecommerce site, digital marketing, and CRM practices.
• Lead influencers and affiliates program for franchise partners.
• Develop process linking partners' digital marketing to approvals.

Skills

Experience trading and merchandising ecommerce platforms

Digital Marketing execution skills

Knowledge of Digital Media across platforms

Process improvements and operational change management

Commercial partnerships experience

Cross-functional project leadership

Communication skills

Job description

A global athletic apparel company is seeking a Digital Franchise Manager to enhance e-commerce and digital marketing for franchise partners. The role involves training partners on digital tools, managing influencer programs, and aligning marketing needs with company guidelines. The ideal candidate has 4+ years in e-commerce and strong digital marketing skills. This hybrid position requires in-person collaboration at least 4 days a week, offering a unique opportunity to drive digital strategy in a fast-paced environment.