Franchise Digital Manager

Lululemon; Greater London; Hybrid; GBP 45,000 - GBP 65,000; Full time

Job summary

A global athletic apparel company is seeking a Digital Franchise Manager to enhance e-commerce and digital marketing for franchise partners. The role involves training partners on digital tools, managing influencer programs, and aligning marketing needs with company guidelines. The ideal candidate has 4+ years in e-commerce and strong digital marketing skills. This hybrid position requires in-person collaboration at least 4 days a week, offering a unique opportunity to drive digital strategy in a fast-paced environment.

Qualifications

• 4+ years experience trading and merchandising ecommerce platforms.
• Proven experience in Digital Marketing across a digital commerce ecosystem.
• Knowledge of SEO and Digital Media platforms including SEM.

Responsibilities

• Train partners on ecommerce site, digital marketing, and CRM practices.
• Lead influencers and affiliates program for franchise partners.
• Develop process linking partners' digital marketing to approvals.

Skills

Experience trading and merchandising ecommerce platforms

Digital Marketing execution skills

Knowledge of Digital Media across platforms

Process improvements and operational change management

Commercial partnerships experience

Cross-functional project leadership

Communication skills

Job description

About this team

The Franchise team is expanding our business beyond our vertical channels. We work with select franchise partners in select markets, to bring lululemon stores, ecom and product to new collectives.

A day in the life: what you’ll do

This role is the bridge between lululemon digital teams and franchise partners, supporting partners driving their digital channels, within lululemon strategies and guidelines.

• Train partners on lululemon ecom site, digital marketing and CRM standards and practices, and holds them accountable to guidelines
• Lead franchise influencer and affiliates program, by partnering with each franchise partner to translate and localise our programs for their markets
• Develop process to link partners’ digital marketing requirements into lululemon approvals
• Link lululemon media plans into franchise and share relevant briefs/assets
• Manage partnership between omni teams to share relevant omni programs

Qualifications, skills & experience

• 4+ years experience trading and merchandising ecommerce platforms, ownership of sales plans, reporting and executing trading levers
• Proven experience understanding and executing Digital Marketing across an owned digital commerce eco-system, including SEO
• Knowledge of Digital Media across all external digital platforms including SEM
• Demonstrated experience of identifying and executing significant process improvements and operational change management
• Experience across Europe and the Middle East preferred
• Proven experience in commercial partnerships, with franchise experience preferred
• Experience leading cross-functional projects
• Written, presentation and verbal communication skills

Who you are

• Uniquely you—we value difference and want you to as well.
• Enjoys working cross-functionally in a fast-paced environment.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Pioneering self-starter, motivated by doing things differently and successful in an innovative, goals-oriented environment.
• An inclusive mindset, listening intently and communicating with honesty and empathy.
• Experience in enrolling, inspiring, influencing and bringing out the best in others.
• Has fun while delivering great results.

Role Classification

Your role is classified as Hybrid under our global SSC Hybrid Workplace Policy.

This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.