Senior Paid Social Manager

Yoto Limited; United Kingdom; On-site; GBP 60,000 - GBP 65,000; Full time

Job summary

A leading children's audio company seeks a Senior Paid Social Manager to drive their paid media efforts across platforms like Meta and TikTok. This role involves managing full-funnel campaigns, collaborating with creative teams, and maximizing campaign performance. The ideal candidate will have over 7 years of experience in paid social media, strong analytical skills, and expertise in budget management. Join us in fostering a creative and strategic approach to reaching families worldwide.

Benefits

Hybrid working

Private medical insurance

25 days of holiday and birthday off

Employee referral bonus scheme

Volunteering days

Fun perks including a Yoto player

Qualifications

• 7+ years of hands-on experience in paid social media, preferably in a high-growth D2C environment.
• Expert-level knowledge of Meta Ads Manager and TikTok Ads Manager.
• Proficient in Google Analytics 4, Excel/Google Sheets, and data visualization tools.

Responsibilities

• Develop, implement, and manage end-to-end paid social campaigns to meet KPIs.
• Owner of Paid Social budget, ensuring optimal allocation across platforms.
• Present weekly/monthly performance reports to leadership.

Skills

Data analysis

Campaign optimization

Creative collaboration

Budget management

Multi-touch attribution

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics 4

Excel

Data visualization tools

Job description

We are looking for a data‑driven, creative, and highly strategic Senior Paid Social Manager to lead our paid media efforts across platforms like Meta, TikTok etc. across multiple global markets. You will own full‑funnel social campaigns end‑to‑end; from collaborating with our Creative Studio team on impactful creatives, activation and reporting to ultimately reach and acquire new families into the Yoto world through efficient media metrics.

The ideal candidate lives in the data with key attention to detail, but also understands the importance of creatives; knowing that a winning campaign requires both technical precision and compelling storytelling.

About Yoto

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world… and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

What you’ll be doing

• Strategy & Execution: Develop, implement, and manage end‑to‑end paid social campaigns (Meta, TikTok, etc.) to meet specific KPIs (CAC, ROAS). Understanding a specific approach in each market based on brand maturity.
• Budget Management: Owner of Paid Social budget, ensuring optimal allocation across platforms and campaigns to maximize growth.
• Creative Collaboration: Partner with the creative team to brief, test, and report on performance to ensure continuous improvement with what really engages with our audiences.
• A/B Testing & Optimization: Maintain a rigorous testing roadmap—experimenting with audiences, bidding strategies, landing pages, and creative hooks.
• Advanced Analytics: Analyze campaign performance data to provide actionable insights. Comfortable with multi‑touch attribution, MMM (Marketing Mix Modeling), and platform pixel data.
• Stakeholder Communication: Present weekly/monthly performance reports to leadership, translating complex data into clear “so‑what” narratives.
• Stay Ahead of the Curve: Monitor industry trends and alpha/beta features to keep our brand at the forefront of digital marketing.

What you’ll bring

• Experience: 7+ years of hands‑on experience in paid social media, preferably in a high‑growth D2C environment.
• Platform Mastery: Expert‑level knowledge of Meta Ads Manager and TikTok Ads Manager. Experience with additional platforms is a major plus.
• Analytical Rigor: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets, and data visualization tools.
• Technical Literacy: Solid understanding of end‑to‑end campaign activation, from building ads to ensuring trackability of results.
• Creative Eye: Ability to identify “winning” creative early and provide constructive feedback to designers.

Salary: £60,000 - £65,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Work from anywhere policy allows you to work from a different location for up to 6 weeks each year. Summer Hours policy allows use between June and August.
• Financial: Receive income protection covering long‑term sickness for up to 2 years and company sick pay that increases with length of service. Life assurance cover from day one of your service. Workplace pension offering up to 3% employer contributions after probation. Generous employee referral bonus scheme.
• Health & Wellness: Private medical insurance via Aviva, or a wellbeing allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 employee assistance programme (EAP) through WeCare and unlimited access to dental advice and guidance via Toothfairy. Bike‑to‑work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. Your birthday off, plus 1 extra day of holiday for every year worked after your 2‑year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months’ unpaid sabbatical.
• Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
• People & Planet: Up to 2 volunteer days a year. Book allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: Receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest.

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences – we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through our application tracking system.