Digital Marketing Manager Generalist

Wolters Kluwer; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading information services company in the UK is hiring a Digital Marketing Manager Generalist to drive engagement and lead generation through innovative digital marketing strategies. The ideal candidate will have over 5 years of experience in marketing strategy, proficiency in tools like Google Ads and Salesforce, and a strong analytical mindset. This role requires exceptional collaboration skills and creativity to develop solutions that support marketing objectives.

Benefits

Well-being programs

Health and safety resources

Qualifications

• Minimum 5 years in marketing strategy and campaign management.
• Strong knowledge of ABM platforms and CRM systems.
• Ability to analyze data and translate findings into strategies.

Responsibilities

• Develop and execute innovative digital marketing initiatives.
• Collaborate closely with marketing professionals.
• Build trust with stakeholders across the organization.

Skills

Marketing strategy

Campaign management

Analytical skills

Collaboration

Creativity

Project management

Tools

Demandbase/6sense

Google Ads

Microsoft Ads

Salesforce

Marketo

HubSpot

Google

Bing

Conductor

Job description

We are looking for a skilled **Digital Marketing Manager Generalist** to join our Health, Learning, Research, and Practice Central Marketing Team. This new role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement, generating leads, and reinforcing the success of our marketing campaigns. Combining strategic oversight with executional prowess, the ideal candidate will collaborate closely with marketing and product marketing professionals to both craft and implement effective channel strategies. **Essential Duties and Responsibilities**Ability to be flexible in a very fluid and dynamic environment -- including dealing with changing processes and priorities Build trust with stakeholders across the organization – become one of the primary faces of our digital marketing team **Other Duties** Performs other duties as requested by the Supervisor.**Job Qualifications** **Experience:** Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads. **Technical Proficiency:** Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor) **Analytical Skills**: Proven ability to analyze data, interpret results, and translate them into actionable strategies. **Collaboration & Communication**: Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms. **Healthcare Industry Knowledge:** Experience in or familiarity with healthcare marketing is preferred but not required. **Excellent critical thinking skills:** You must be able to anticipate what questions your stakeholders will have and have an answer ready. **Creativity:** The ability to develop creative solutions to everyday problems is important. **Project management skills:** The role involves setting deadlines, managing risk, communicating with stakeholders, and supporting the team in resolving issues or removing obstacles. · A positive attitude is required! We all have the same goals, and we all want the same things. Sometimes we disagree, but our intentions are good. We need someone who can bring enthusiasm to the role and build lasting partnerships through collaboration with our stakeholders. Experience in using generative AI tools for content and campaign development. **Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.